Responsable Digital Experience, Mondelēz International
More information about location
Office located in Clamart, Paris
Multinational confectionery, food & beverages
Job no longer available
Multinational confectionery, food & beverages
1001+ employees
Job no longer available
More information about location
Office located in Clamart, Paris
1001+ employees
Company mission
To empower people to snack right.
Role
Who you are
- Project management including knowledge of Agile
- Technical expertise and a passion for innovation, understanding a variety of disruptive technology products and services
- Technical and business acumen to evaluate opportunities with internal and external partners
- Familiarity with the fast-moving consumer goods or related sector
- 10+ years of experience in digital marketing – including content, media and performance activation
- Proven experience in cross-channel campaign orchestration (owned, earned, paid), ideally in FMCG and/or agency
- Passion for creating experiences that move people, combining data, intelligence, with creativity & empathy
- Content strategy and planning
- In depth knowledge of online platforms and social media channels
- Understanding of creative ideas (including deployment)
- Experience managing agencies and multi-stakeholders; Project management
- Strong storytelling and communication skills
- Application of AI technology for creative and digital content
- Basic understanding of tagging and tracking
- Familiar with analytical tools and technologies
- Understanding of how to analyse and report data, draw insights, identify trends
What the job involves
- You are part of a team that experiments with cutting-edge technologies, delivering solutions revealed as a result of the testing and learnings, and developing strong partnerships to enable growth through innovation and agile methodologies
- You will implement pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept
- You will also get to experiment with cutting-edge technologies while at the same time building strong partnerships within the business to build a strong pipeline of ideas to pursue
- In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases, and scope, align, adopt and leverage technology for respective learnings and pilots
- Designs & orchestrates intelligent brand experiences that move people across paid, owned & earned touchpoints, leveraging data, creativity and technology
- Member of the France CX Team, reporting to the CX Lead France
- Define the holistic P.O.E Digital experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on Global guidance)
- Collaborate with Brand, CX teams & agencies to design seamless consumer journeys that connect P.O.E experiences
- Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance
- Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability
- Develop an always-on content calendar for owned channels to create short and long-term content campaigns for different digital channels (aligned with overall brand plan – Brand owns campaign content calendar and overall brand equity etc.)
- Educate Brand team on digital content creation capabilities and best fit for platforms
- Input into tagging / tracking requirements, secure campaigns redirection and landing pages
- Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the “right” information e.g. content; campaigns
- Establish Influencer & Creator strategy for France, brands – inc. defining & sharing best practices
- Manage agencies to :
- Deliver influencer marketing (PR, organic social, paid media) programmes
- Activate micro influencers/creators & build authentic relationship to amplify brand experiences th empathy & storytelling
- Connect Influencer performance metrics to Brand impact (engagement, advocacy, sentiment, conversion)
- Ensure that France leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations mainly for Owned & Earned channels, enabling adaptative storytelling along the consumer journey
- Establish KPIs aligned with brand equity, engagement, performance and business outcomes
- Provide input into monetization analysis for owned and earned channels (e.g. data and metrics)
- Provide the data and business context to inform Marketing Mix Modelling (MMM) analysis for ROI modelling – when relevant
- Track, measure and report / share on media channels, website and campaign performance (inc. data collection, direct messaging, social media, and adherence to local taxonomy)
- Performance measurement and content monitoring of social / influencer marketing
- Use social listening to understand reactions and engagement in our campaigns, and to inform future content creation (work with Brand team). Connect performance insights to emotional impact (engagement, advocacy, sentiment)
- Deliver SEO & GEO/Discoverability insights
- Brand Marketing: understand brand values and brand strategy to set the right tone and reach the right consumers
- Work closely with CX Teams to embed the CX Purpose into all strategies and ensure alignment with the Consumer Digital Strategy (Data, Gen AI, Social)
- Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy
Our take
Mondelēz International is one of the biggest names in global snacking, with a presence in over 150 countries. The company is behind some of the world's most loved treats, such as Oreos, Cadbury Dairy Milk, Toblerone and Sour Patch Kids.
It's all about creating delicious products that millions of people enjoy every day, and the company combines iconic brands with deep consumer insights to stay ahead of changing tastes. Because of this, its work doesn't just stop at snacks; it invests in innovation, research, and sustainability to keep improving and growing.
In 2025, the company opened a Consumer Research Centre in Bournville, complete with high-tech kitchens and over 50 expert chocolate tasters. At the same time, it's also beginning to phase out synthetic food dyes across its candies, responding to consumer demand for more natural ingredients. It's a smart step in the right direction and one that shows Mondelēz isn't just keeping up, but shaping the future of snacking.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company HQ
Fulton Market District, Chicago, IL
Leadership
Dirk Van de Put
(CEO & Chairman)Previously spent 6 years at Mattel as the Director. Prior to that, he spent over 7 years at McCain Foods as COO, President and CEO.
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