Social Content Creator, Rent the Runway
$134-150k
This position is also eligible for equity compensation
1+ day a week in office (Brooklyn, NY )
Women's clothing subscription service
Job no longer available
Women's clothing subscription service
501-1000 employees
Job no longer available
$134-150k
This position is also eligible for equity compensation
1+ day a week in office (Brooklyn, NY )
501-1000 employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- Deep experience in content creation—TikTok, Instagram Reels, and YouTube Shorts expertise is a must
- A natural on-camera host—confident, relatable, and engaging
- Strong storytelling skills—ability to turn product education into entertainment
- Social-first mindset—always thinking about what’s next in content trends
- Experience in fashion, beauty, or lifestyle content is a plus
- A strategic thinker—you understand both content execution and how it ties into a larger brand strategy
What the job involves
- The Social Content Creator, reporting to the Senior Director of Community, is a critical and public-facing position at RTR
- We are looking for a dynamic In-House Content Creator to become the Face Of our brand, serving as the cornerstone of our content strategy across social and digital platforms
- This role is not just about content execution—it’s about deep integration, ownership, and building an authentic, first-person connection with our audience
- As the Face Of our social channels, you will drive TRUST, BRAND, PROCESS, and FASHION through internal programming, ensuring consistency, virality, and high engagement across content
- You will host episodic content featuring guests, lead community conversations, and create high-impact social video content that aligns with the brand’s voice and mission
- First-Person Content Creation: Own and host video content across our platforms, delivering a consistent and recognizable voice that fosters brand trust
- Episodic Programming: Develop and execute weekly episodic content featuring guests, product launches, and brand education moments
- Trend-Driven Storytelling: Leverage trending formats, viral hooks, and first-person storytelling to fuel audience growth and engagement
- Growth-Hacking via Social Trends: Stay ahead of platform shifts, UGC styles, and emerging content trends to ensure relevance and community impact
- Brand Trust & Education: Build authority by creating engaging content around product knowledge, styling, fit, and brand transparency
- Fashion & Cultural Moments: Highlight Exclusive Design drops, new releases, and key cultural moments, ensuring they are exciting and discoverable on social
- Collaboration with Internal Teams: Work closely with Creative, Video, Paid Media, and Influencer teams to ensure cross-functional alignment in content execution
- On-Camera Presence & Hosting: Act as the brand’s lead host, delivering compelling on-camera moments that resonate with our community
- What Success Looks Like:
- Increased audience engagement, video views, and virality through high-energy, first-person storytelling
- Growth in community trust and authority through educational, trend-driven, and relatable content
- A stronger direct connection with our audience through episodic content and interactive social programming
- A recognizable, consistent brand voice that enhances long-term brand identity and community-building
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this chanel sell to clothes previously rented through its platform, it will for the first time be selling new clothes based off of rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company HQ
Hudson Square, New York, NY
Leadership
Jennifer Hyman
(CEO)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
Salary benchmarks
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