B2B Marketing Manager, Evaneos
€54-60k
Office located in Saint-Lazare, Paris
Online platform connecting travellers to local agencies
Open for applications
Online platform connecting travellers to local agencies
201-500 employees
Open for applications
€54-60k
Office located in Saint-Lazare, Paris
201-500 employees
Company mission
To empower local agents and help them bring long-term benefits to their communities.
Role
Who you are
- 5 years of experience in B2B Marketing & CRM management
- A proven experience in using Salesforce Pardot
- Excellent communication and collaboration skills, and are used to work cross-functionally
- A proven track record of developing and executing successful b2b marketing strategies and campaigns
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Fluent in both French and English to connect daily with our 15 internal nationalities, and all of our local partner agents
- Skilled in defining the needs, supervising, and challenging content production, even when partially outsourced
What the job involves
- Within the Supply & Offer Department, the B2B Marketing and Sales Operations team aims to boost the effectiveness and performance of our account management teams and partner agencies
- We achieve this by providing them with analysis, optimized processes and tools, impactful communication, and training
- Our team also contributes to enhancing alignment and engagement with the network of local agencies
- The team consists of two main areas:
- The marketing side, mainly focusing on animating and nurturing our network of agencies, composed of a Partner Enablement Manager, and an Apprentice
- The business operations side, focusing on empowering internal teams with a Sales Ops Analyst, a Salesforce Admin, a Salesforce Apprentice, and a Sales Enablement Manager
- To strengthen the marketing area, we are now seeking a B2B Marketing Manager who will report to the Head of B2B Marketing & Sales Operations
- As the B2B Marketing Manager, you will play a pivotal role in shaping the strategy for local agencies’ experience and journey, while managing and optimizing B2B marketing campaigns
- Develop targeted communication strategies for different segments of partner agencies
- Design and implement marketing plans aimed at generating qualified leads to assist the sourcing team in finding new partners and selling additional services and products
- Campaign Strategy: Set clear objectives, segment audiences, and choose appropriate channels for each campaign to engage existing partners and recruit new ones
- Partner Engagement: Maintain regular communication through newsletters, events, and meetings to keep partners motivated and well-informed
- Prospect Nurturing: Implement automated workflows using email marketing and content sequences to nurture potential partners
- Manage and optimize B2B marketing campaigns using Salesforce Pardot. Oversee the automation of marketing campaigns and workflows within Pardot
- Content Creation: produce or oversee the creation of relevant content (newsletters, case studies, blog articles, etc.) to engage the agency network and attract qualified prospects
- Performance analysis: analyze campaign performance (track actions and measure ROI) and propose improvements to optimize results
- Cross-functional Collaboration:
- Work closely with Sales Leaders, the Sales Ops Team, and Country Managers to ensure marketing initiatives effectively support sales efforts
- Collaborate with our Partner Enablement Manager to enhance the engagement and skill development of the local agency network, and with the Product Marketing Manager to roll out the go-to-market strategy for Travel Suite
- Brand Management: ensure brand positioning is aligned and integrated within all B2B marketing initiatives
Application process
- In French and English:
- A first HR call with Marion to break the ice, tell her about you, and dive into Evaneos’ world
- Interview with Paola, your future Team Leader to deep dive into your work competencies and the job itself
- Practical case study report with the team
- A team fit discussion to see if we can all project ourselves together
- Start date : 12 January 2025
Our take
Evaneos, founded in 2009, is an online travel platform that directly connects travellers with a carefully curated network of experts across the globe. By partnering with these experienced locals, Evaneos enables travellers to create unique and authentic travel experiences that are tailored to their interests and preferences.
Evaneos boasts an impressive network of over 600 local partners in 160 destinations, making it a go-to platform for travellers seeking a unique travel experience. With a firm commitment to responsible tourism, Evaneos partners exclusively with locals who share its vision of promoting cultural awareness and respect for local communities. This not only ensures that travellers have an unforgettable adventure but also helps to support the economies of the destination they visit in a sustainable and ethical manner.
Evaneos has taken a significant step towards achieving its growth objectives with recent funding rounds. The company is now in a strong position to expand and solidify its presence in key markets across Europe, including France, Spain, Italy, Germany, Switzerland, and the Netherlands. By leveraging the newly acquired capital, Evaneos can continue to provide innovative travel solutions, and offer unparalleled personalised experiences for its customers, cementing its position as a leader in the travel industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company values
- Our strength is in our diversity: our multitude of languages, backgrounds, and experiences
- We believe in building the best teams by creating an environment where everyone can be authentic, trust each other and thrive
Company HQ
Chaussée-d'Antin, Paris, France
Articles
Leadership
Eric La Bonnardiere
(Co-CEO)Previously worked as a Consultant at Advancy and Capgemini. Also worked as the Assistant to the Director of Isover at Saint-Gobain.
Yvan Wibaux
(Co-CEO)Previously founded Getvega and Viatao. Now works as a Professor at the University of Central Paris and is an Investor and Advisor for multiple companies.
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