Senior Sales Development Representative, Comscore
Proximic by Comscore
$80k
Plus target incentive
Omnichannel advertisement measurement platform
Open for applications
Omnichannel advertisement measurement platform
1001+ employees
Open for applications
$80k
Plus target incentive
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- We are seeking a high performing individual with strong initiative and a passionate drive for data and the programmatic space to join our team
- The ideal candidate will have an entrepreneurial spirit and be motivated to play a key role in growing business with key programmatic stakeholders and helping them derive value from Proximic’s best in class audience and contextual targeting assets
- Bachelor’s degree
- Demonstrated ability to work solo as well as being a productive team member, conducting daily client/prospect outreach
- Highly organized self-starter
- Strong communication skills via phone and email
- Proven creative problem-solving approach and strong analytical skills
- Strong desire to learn and grow within a fast paced sales organization
- Ability to quickly grasp and adapt in a fast-paced technology, data-driven environment SDR experience a plus
- Experience working with/at agencies, agency trading desks, programmatic buying teams, and/or programmatic platforms a plus
- Initiative to grow and retain business
- Highly skilled in building trust by understanding client objectives and recommending best practices
- Sense of humor and can-do attitude are a must
- A scrappy, roll up your sleeves mindset
- Excellent people skills to interact with colleagues, clients, and third parties
What the job involves
- Report to commercial Activation lead with weekly, monthly, and quarterly results
- Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
- Identify opportunities across our Activation business with key partners by prospecting based on usage reports to educate on our overall solution and drive more usage
- Identify major entities that are not on current usage reports and conduct outreach to educate on overall solution and drive usage
- Educate and reinforce Proximic’s value proposition through key messaging and providing deeper understanding of benefits to clients across all Proximic solutions and services
- Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
- Identify best practices to refine the company’s lead generation playbook
- Understand customer needs and requirements, staying current on all programmatic industry trends
- Utilize usage reports, prospecting tools, and email to generate new sales opportunities
- Conduct cold outreach to prospects
- Identify prospect's needs and suggest appropriate products/services
- Proactively seek new business opportunities in the market
- Set up meetings or calls between (prospective) customers and sales executives
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company values
- Customer Focus
- Collaboration
- Curiosity
- Simplicity
- Accountability
- Inclusivity
- Integrity
Company HQ
Hunter Mill District, Reston, VA
Articles
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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