User Acquisition Manager, Oh BiBi
More information about location
2+ days a week in office (Rue d'Athènes, Paris)
Mobile videogame studio
Be an early applicant
Mobile videogame studio
101-200 employees
Be an early applicant
More information about location
2+ days a week in office (Rue d'Athènes, Paris)
101-200 employees
Company mission
Oh BiBi's mission is to bring the hit mobile games of tomorrow to massive and diverse audiences by creating hyper-engaging and inclusive games.
Role
Who you are
- We are looking for a marketer who is both data-driven and creative-minded: you enjoy analyzing performance, running structured UA tests, and collaborating with creative teams to build advertising that converts
- You enjoy working in a dynamic and agile environment and communicating your ideas and needs to other team members
- Experience: Minimum 5 years of experience in online or mobile marketing, specifically in User Acquisition
- Analytical Mindset: Good mix of analytical and creative thinking with a strong data-driven approach to problem solving
- Comfortable managing marketing spend based on rigorous performance metrics
- Creativity: Strong creative sensitivity for UA and ability to write clear creative briefs
- Industry Knowledge: Understanding of the Free-to-Play (F2P) model, mobile gaming KPIs, and the mobile ad tech ecosystem
- UA Platforms : Proven expertise with major UA platforms (Meta Ads, Google Ads, TikTok ads, Unity, Applovin, etc.)
- Technical Skills: Solid knowledge of tracking systems (MMPs like AppsFlyer/Adjust) and attribution modeling
- Softskills: Ability to deliver performance in a demanding environment, execute projects across various networks, and communicate effectively internally and externally with our partners
- Fluent English (written and spoken)
What the job involves
- Oh BiBi is looking for a User Acquisition Manager to support the growth of its current and upcoming games
- You will be part of a cross-functional Marketing team including Community Management, Data, and Marketing Artists
- On the UA scope, you will work in a close day-to-day pair setup with our Growth Manager to drive performance and scale acquisition
- Own the campaign optimization and scaling aspect: continuously improve performance through bidding and budget adjustments, structure and targeting refinements, and scaling winning setups across campaigns, audiences, and networks
- Optimize targeting, creatives, marketing messages, marketing spend, bids and budget allocation (ROI driven)
- Analyze performance data regularly to identify insights, opportunities, and next tests
- Contribute to the high level UA strategy: testing roadmap, channel mix suggestions and growth opportunities
- Define and manage Oh BiBi’s user acquisition campaigns on mobile ad networks
- Work closely with Product and Data to optimize campaigns based on performance metrics
- Work closely with the creative team to manage UA creatives:
- Produce and iterate creative briefs (angles, hooks, messages, formats, references)
- Collaborate with our internal Marketing Artists to deliver and improve creatives based on results
- Find new ways to efficiently market Oh BiBi’s games and grow their reach
Our take
Mobile games have existed for as long as mobile phones have been sold, and due to innovations in the small processors and graphics cards of phones, they’re better than ever. Consumers now expect significantly better quality and value from mobile games, but this generally means that they rapidly reduce battery life and require expensive high-spec phones to run smoothly.
Oh BiBi develops video games for smartphones, focusing on producing high-quality releases designed specifically for mobile, whilst using minimal battery life and running on minimal specifications, yet feeling as engaging as AAA releases. The company releases its games with a freemium approach, allowing users to play the games without charge, whilst providing tactically-placed in-game purchases.
Whilst the company has countless well-established mobile game developers to compete with, Oh BiBi stands out with its streamlined approach to making games that use minimal power and battery life. The company has also taken the unique angle of developing games specifically for low-spec smartphone gameplay, as opposed to the problematic yet common approach of porting high-spec console games to smartphones.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2018
$21m
SERIES B
Jul 2014
$4m
EARLY VC
Total funding: $25m
Company benefits
- Let's Get Social! 🎉 We organize monthly team events, and a yearly offsite! Also, each team has a budget for small team events!
- Vacation & Chill 🌴 5 extra wondrous days on top of the 25 already given. That’s a lot of relaxation time!
- Relocation package 🌎 A generous relocation package that includes housing support and even visa sponsorship for international talent!
- Partner parental leave 👶 Oh BiBi signed the Parental Act and is committed to paying 100% of the second parent's salary for a period of 4 weeks!
- Work from Home 3 days / week 🏠Get some extra work life balance with Oh BiBi as we offer everyone the benefit of working from home on both Wednesdays and Fridays, each and every week!
Company HQ
Saint-Georges, Paris, France
Leadership
Stanislas Dewavrin
(Co-Founder & CEO)Experience as Vice President of Creation for Gameloft from 2000 to 2011. Co-founded Oh BiBi in 2012 as CEO.
Martial Valéry
(Co-Founder)Experience as Senior Executive Producer and World Content Director for Gameloft from 2008 to 2012. Co-founded Oh BiBi in 2013.
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