Marketing Manager, Ordnance Survey
£34.5-40.6k
+ Performance related bonus up to 10%
Office located in Clerkenwell, London
National mapping agency
Job no longer available
National mapping agency
1001+ employees
Job no longer available
£34.5-40.6k
+ Performance related bonus up to 10%
Office located in Clerkenwell, London
1001+ employees
Company mission
To create, maintain and distribute detailed location information for Great Britain.
Role
Who you are
- Ability to work quickly whilst maintaining high quality standards of output and attention to detail
- Ability to work in agile manner
- Excellent copywriting skills with the ability to craft compelling content for multiple channels
- Proficiency with design tools like Canva, with an eye for good design and adhering to brand standards
- Strong analytical skills to measure performance and draw data-driven insights
- Familiarity with marketing automation platforms
- Strong organizational and time management abilities
- Ability to manage multiple projects concurrently while meeting deadlines
- Familiarity with the world of innovation and startups would be a plus but is not a requirement
- Skills required for this role:
- Customer Relationship Management (CRM), Digital Marketing, Leadership, Management Reporting, Marketing, Marketing Campaigns, Marketing Planning, Marketing Strategies
What the job involves
- The Geovation marketing and events manager is responsible for planning and execution of all marketing & communications across external and internal channels to increase awareness of Geovation, grow the community, and drive applications to the different programmes in support of revenue objectives
- This includes planning and delivery of promotional campaigns, managing the delivery of an ongoing pipeline of digital content and ensuring all marketing activity supports growth of the Geovation community and wider ecosystem
- The role is responsible for maintaining and developing brand standards and managing collaboration with partners, including Ordnance Survey and Registers of Scotland comms functions
- Geovation has a fast paced and entrepreneurial way of working – we work quickly to take advantage of opportunities and operate a test & learn approach to our work, mirroring the start-ups we work with
- Developing a content plan and schedule which covers website, social and email marketing channels
- Writing compelling social media posts and engaging visuals/graphics using tools such as Canva
- Scheduling and publishing content across platforms and monitoring performance metrics
- Responding to comments, messages and engaging with followers as needed
- Working quickly to react to content marketing opportunities, creating reactive content or turning around new content in a timely manner
- Responsible for the creation and production of a monthly email newsletter
- Supporting the team with adhoc email campaigns as needed
- Tracking email metrics to improve performance
- Ensuring the website is up to date and accurately reflects the work of Geovation
- Creating, updating and publishing pages, content and blogs
- Work closely with developers on backend improvements, new functionality, site speed optimization and bug fixes, and ensuring compliance with accessibility legislation
- Providing strategic direction for future website development and enhancements that algin with Geovation business goals
- Develop an SEO strategy
- Planning and delivering marketing campaigns that promote key activities, including open calls for the accelerator programme, awards and events
- Developing campaign messaging, collateral and content across channels
- Tracking campaign performance and providing insights for future improvements
- Collaborate with internal colleagues for integrated planning
- Liaise partners to support their marketing needs and take advantage of mutual marketing opportunities
- Work in collaboration with the OS marketing team to ensure communication and alignment on brand, marketing and PR
- Lead on projects as needed, including internal comms planning and brand development
- Work with the team to plan, organise and promote events
- Prepare relevant communications and social to promote
- Collect relevant qualitative and quantitative feedback to improve events
- Suggest and implement improvements
Application process
- Closing date: Sunday 30 June 2024
- Interviews are scheduled to take place from the beginning of July via MS Teams or in person in our London office
Salary benchmarks
Our take
Ordnance Survey (OS) is Great Britain’s national mapping agency. Its primary service is to carry out the official surveying of GB. In doing so, it provides the most accurate and up-to-date geographical data - the most trusted of its kind - relied upon by government, business and individuals.
It was founded in 1791, providing it with centuries to establish itself as the leading mapping service. In spite of its historical roots, it has remained relevant by shifting from a centuries-old mapping company into a big data powerhouse. Investments have enabled it to collect richer data through the use of advanced geographical information systems tools and software, ensuring its reputation as the most trusted geospatial partner is maintained.
OS in touch with how it can create positive change in a modern world, namely in relation to sustainability. It recently became involved in the sustainability research initiative SEED and the collaborative effort to support data solutions to tackle the impacts of climate change, including an investigation into the role Earth Observation can pay in detecting sewage from space,
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- OS Horizon pension scheme – we’ll put in 7% of your pensionable pay – and you’ll put in 2%. We’ll also match your contribution up to 10% if you choose to pay more
- Give as you earn
- Loans to help install an electric car charge point at home
- OS shop discount, plus discounts at 500+ stores
- Flexible working options available
- 25+ days holiday (30 days after 5 years), plus bank holidays, and three extra days at Christmas
- Volunteering day
- Electric car charging points and free on-site car park
- Subsidised on-site nursery and restaurant
- Sports, arts and social clubs
- Life assurance (4x base salary)
- Employee assistance programme
- Wellbeing support and a confidential advice service
- Cycle to work scheme
- Eyecare vouchers
- Training, masterclasses, resources and study leave
- Recognition and reward scheme
- Opportunities for career progression
- Regular check-in conversations focused around the things that matter to you
Leadership
Stephen Lake
(Chair & CEO, not founder)Has co-founded Waste2Worth Latam, acting as Chairman, and Common Good Partners, acting as CEO. Experience as Non Executive Board Member of Digital Strategy for Parliamentary Digital Service, Non Executive Director for Natterhub and as Managing Director for Firefly Advisors.
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