Influencer Marketing Manager, Freddie's Flowers
Flower delivery service
Job no longer available
Flower delivery service
101-200 employees
Job no longer available
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- The role is highly performance driven, with monthly sales targets
- Highly motivated and performance driven to hit sales targets
- An excellent negotiator, communicator and relationship builder
- A highly organised, detail-oriented self-starter
- Have the right to work in the UK
- This is primarily a sales role, so you must be resilient, results focused and data-driven
What the job involves
- We’re looking for an experienced Influencer Marketing Manager to join the team at Freddie’s, leading our influencer strategy
- You will be responsible for identifying, engaging, and managing relationships with influencers for the UK market and supporting our DE influencer marketing executive across various platforms to drive flower subscription/gifting sales tracked through voucher code redemptions
- Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals
- Reach out to influencers via email, social media, or other communication channels to establish partnerships
- Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis
- Manage influencer relationships, including content briefing and product delivery
- Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives
- Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns
- Manage, support & develop the DE Influencer Marketing Executive to grow the German market
- Develop & lead the UK & DE influencer marketing strategy to hit target
- Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service built around a simple idea: fresh, seasonal blooms delivered regularly, without the hassle of reordering. What sets it apart is the experience around the product, with each delivery coming with carefully selected stems and guidance on how to arrange them, turning a box of flowers into something more creative and personal.
At the heart of the brand is a genuinely customer-first approach. Rather than locking people into rigid plans, Freddie's Flowers offers a flexible, no-commitment model that lets customers decide when and how often they receive deliveries. That sense of control, paired with consistently high-quality flowers, has helped build a loyal customer base and a strong word-of-mouth growth.
While its international expansion has seen mixed traction, following a successful launch in Germany alongside slower progress in markets like the Netherlands and California, the core business remains resilient. With a clear brand identity and a focus on delivering small, repeat moments of joy, Freddie's Flowers continues to carve out a distinctive place in the UK's floral market, with plenty of room to keep growing.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$5.1m
EARLY VC
Total funding: $65.1m
Company benefits
- Training and development support
- Cycle to work scheme
- Health and Wellbeing sessions with The Mind Clinic
- Cut-price flowers for all
- Delicious lunches once a week in the Battersea office
- Lots of organic fruit and tasty snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Prior to founding Freddie's Flowers in 2014, Freddie was the Head of Direct Sales at Abel and Cole for 3 years.
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