Director of Field Marketing, Workiva

• The ideal candidate will possess a deep understanding of the SaaS landscape, a proven track record of building and managing high-performing teams, and expertise in leveraging various marketing channels to drive demand and engage target accounts
• 10+ years of experience in marketing, with an emphasis on field marketing, demand generation or closely related field
• Experience in the B2B technology and/or SaaS industry
• Undergraduate Degree or equivalent combination of education and experience in a related field
• Reliable internet access for any period of time working remotely, not in a Workiva office

Desirable

• Workiva is seeking a Director of Field Marketing to lead the U.S. Field Marketing team as a strategic, hands-on leader driving and executing initiatives that directly accelerate sales growth and customer engagement
• This critical role will be responsible for developing and implementing comprehensive field marketing strategies that align with our overall business objectives and sales goals
• Strategic Planning: You;ll develop and implement regional field marketing plans that align with overall business objectives and sales goals. This includes identifying target audiences, understanding regional market trends, and setting measurable goals
• Team Leadership and Development: Lead and mentor a team of field marketers, fostering a collaborative environment and supporting their professional development
• Pipeline Generation: Drive demand generation and pipeline acceleration through the planning and execution of a variety of field marketing programs, such as regional events (e.g., executive roundtables, workshops, trade shows, webinars), direct mail campaigns, and localized content initiatives. Manage events from concept to post-event follow-up
• Budget Management: Manage the regional field marketing budget effectively, ensuring optimal allocation of resources and tracking ROI for all initiatives
• Cross-Functional Collaboration: Collaborate closely with sales, product marketing, and other internal stakeholders to ensure alignment of marketing and sales efforts and maximize impact
• Measurement and Optimization: Establish and track key performance indicators (KPIs) for all field marketing activities. Analyze results, identify areas for improvement, and optimize strategies for continuous enhancement
• Market Intelligence: Stay informed about regional industry trends, competitive landscape, and customer insights to inform marketing strategies and identify new opportunities
• Vendor Management: Manage relationships with external vendors and agencies as needed to support field marketing initiatives within the region