Director of Demand Generation, Avive Solutions

• 7+ years of experience in B2B marketing with at least 4+ years focused on demand generation, growth marketing, or ABM roles
• Proven track record of driving qualified leads and pipeline in complex B2B environments, ideally for companies with a hardware/software combination product
• Experience marketing to public sector or regulated industries (law enforcement, Fire/EMS, State/local government, and/or education) is highly preferred
• Strategic thinker with strong executional chops, you’re comfortable developing the campaign plan and running it end-to-end
• Strong analytical mindset with experience using data to drive decisions, forecast outcomes, and optimize performance
• Highly collaborative and cross-functional, with experience aligning closely with sales, product marketing, and operations
• Proficient with marketing and sales tools such as HubSpot, Klaviyo, Pardot, Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., ZoomInfo)
• Clear, persuasive communicator who can align stakeholders around a vision and bring ideas to life quickly
• Passion for Avive’s mission and a desire to make a real-world impact through your work

Desirable

• We’re seeking a strategic, data-driven Director of Demand Generation to lead the planning, execution, and optimization of campaigns that fuel pipeline and revenue growth across our core verticals: public safety, state/local government, education, and enterprise sectors
• As the first dedicated Demand Generation leader, you'll play a critical role in shaping how Avive attracts, engages, and converts our target audiences
• You’ll own the strategy and implementation of integrated marketing programs and partner closely with sales, product marketing, and marketing operations to drive scalable, and predictable top of funnel pipeline growth
• This is a high-impact role for someone who thrives at the intersection of strategic thinking and tactical execution, and who’s excited to build a category-defining brand that’s saving lives every day
• The Director of Demand Generation will report directly into the VP of Marketing
• Own Avive’s demand generation strategy: Translate go-to-market objectives into scalable, marketing programs across key customer segments and personas with the primary objective to build pipeline, with a big focus on driving top of funnel via Marketing Qualified Leads (MQL’s)
• Lead and manage a team of Growth Marketing Managers: Hire, mentor, and develop a high-performing team responsible for executing pipeline-building programs in alignment with sales goals. Provide coaching, strategic guidance, and day-to-day support
• Campaign execution: Lead integrated, multi-channel campaigns leveraging email, paid social, SEM, webinars, virtual/in-person activations, direct mail, and more
• Account-Based Marketing (ABM): Build and scale ABM programs targeting strategic accounts across public safety, local government, K-12, higher ed, and enterprise organizations
• Pipeline impact: Partner with Sales to define pipeline goals, implement campaign tracking infrastructure, and optimize programs to meet MQL and revenue contribution targets
• Performance analytics: Analyze campaign performance data to assess impact, identify optimization opportunities, and present clear, actionable insights to stakeholders
• Sales alignment: Collaborate with Sales leadership and BDR teams to align on ICP, messaging, campaign follow-up, and sales enablement materials
• Marketing operations: Work with RevOps and Marketing Ops teams to enhance our marketing and lead generation tech stack, improve lead scoring/routing, and automate workflows
• Content & messaging: Partner with Product Marketing and Content to develop persona-specific messaging, compelling assets, and conversion-optimized landing pages to support top of funnel pipeline growth