Senior Paid Social Specialist, Grow Therapy
$90.8-136.6k
Online therapy platform
Job no longer available
Online therapy platform
1001+ employees
Job no longer available
$90.8-136.6k
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- You have 2-3+ years of exposure to and experience with managing paid digital channels with a paid social + programmatic lean, and a strong understanding of how to pace towards budgets and optimize KPIs
- You are adept at understanding which types of ad creative work, developing creative tests, and managing an evolving library of assets
- You thrive in an environment where you can test rapidly to ensure we are finding new channels, audiences, and creative assets that can scale, and make impactful decisions based off of the data gathered
- You’re highly skilled in dissecting data sets within Excel, Google Sheets, or other data management platforms and using them to build out reporting tools. Tableau and/or Looker experience is a plus
- You’re passionate about digital marketing and using it to help accomplish our mission to improve the mental healthcare landscape
- You have an eagerness to both utilize and expand your knowledge within the performance marketing space, and can quickly grasp business models
- You’re adaptable within a fast-paced environment, resourceful, and proficient at time management and prioritization
- Experience with analytics tools like Google Analytics, Google Tag Manager, and Fullstory is a plus
What the job involves
- We are looking for a growth marketer with a specialization in paid social to help us continue to scale our performance marketing wing at Grow Therapy
- You will have the opportunity to directly own new acquisition channels to help Grow attract new clients and providers at efficient CACs
- You’ll be part of a remote-friendly growth team, reporting directly into the performance marketing lead
- Refine and execute strategy across the conversion funnel within both existing and net new channels
- Create best-in-class analysis and reporting on paid media campaigns, and assist with new initiatives and projects across the growth team (brand, SEO, content, etc)
- Work closely with ad platform contacts and contractor/agency support (where relevant) to collaborate on strategy and testing of new features
- Conduct competitor analysis to help Grow highlight differentiators and succeed in an increasingly crowded market
- Collaborate with other company departments (ie product, design, provider recruitment) to best tell our story and communicate our value props through our ad experience
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding that supported the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2026
$150m
SERIES D
Apr 2024
$88m
SERIES C
Total funding: $298m
Company benefits
- Mental health breaks: Two hours every week to journal, exercise, or sleep in.
- Work-life balance: Unlimited PTO and a week off in December to recharge.
- Remote office setup: $1,000 stipend for remote employees to equip your home office.
- Learning stipend: $500 to spend on things that helps you grow in your career
- Wellness stipend: $300 to spend on things that help you take care of yourself.
- Meals on us: Lunch and dinner in office to fuel your body and your mind.
Company HQ
Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into Investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a Product Manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Previously a Venture Fellow at Harvard Innovation Labs (Harvard University).
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