Senior Product Marketing Manager, WalkMe
$90-150k
Digital adoption platform
Open for applications
Digital adoption platform
1001+ employees
Open for applications
$90-150k
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 5+ years of proven product marketing experience in B2B SaaS marketing — Platform and multi-product experience is a plus
- Previous experience with E-Learning, Learning Management System (LMS), or Learning Experience Platform (LXP) products sold into HR, Sales, or IT departments
- Intellectual curiosity with an innate desire to bring new category-defining products to market
- Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging
- Proven ability to lead projects and drive collaboration across matrixed, cross-functional teams
- Empathetic storyteller and strong communicator with the ability to enable others to deliver memorable product narratives
- Independent self-starter capable of navigating ambiguity and imperfect information
- Growth mindset with a strong bias toward action
What the job involves
- As a Senior Product Marketing Manager, you will be responsible for driving the positioning of WalkMe’s products and developing differentiated messaging that resonates with customers, prospects, and partners.
- Now as an SAP company, we’re innovating even faster to accelerate digital and AI transformation for organizations around the world, and you’ll be at the forefront of bringing new Digital Adoption and E-Learning products to market.
- You will partner with our product and R&D teams to influence our product strategy and launch new capabilities. You will also work with global GTM teams in Sales and Customer Success to help them position WalkMe for success
- Go-to-Market Strategy: Analyze and understand customer needs to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content
- Market Research: Conduct and synthesize research across competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution
- Positioning & Messaging: Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers. Translate product functionality and technical details into user benefits and value
- Cross-Functional Collaboration: Orchestrate product launches by coordinating efforts across GTM and R&D teams
- Sales Enablement: Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the learning and development market
- Product Analysis: Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company values
- Empowering Progress - We believe in the potential of technology to continue changing how humans interact with the world and actively create and champion opportunities for people to fuel that progress
- Customer Centricity - We work with a hands-on commitment to deliver strategic value to our external and internal customers through an internal coordinated effort that prioritizes the success of our customer
- Leading from Eye Level - We celebrate each other's wins and believe in the power of ideas and innovation, not the power of rank. Everyone at WalkMe rolls up their sleeves and works together to turn problems into opportunities
- Can-Do Attitude - We are excited about our global, category defining company. We take proactive action within and outside of our roles through thoughtful collaboration across departments. We believe in our individual abilities to make an impact
- Communicate with Empathy and Intent - Whether we’re working with each other or clients, we aim to actively listen, receive feedback with an open mind, and respond with humility, interest, and empathy. When providing feedback to others, we approach them with an intent to educate, inform and persuade through reason
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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