VP of Revenue Marketing US, HiBob
EST
$210-260k
+ Stock options
2+ days a week in office
A modern HR platform powering productivity, engagement, and retention
Posted today
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Posted today
$210-260k
+ Stock options
2+ days a week in office
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- 10+ years in B2B marketing, with 4+ years leading demand, growth, or global revenue marketing teams at S. Director/VP level. You've already operated at VP-level scope — this isn't your first step into owning the number
- You've personally owned a meaningful pipeline target. Ideally, you've been accountable for $100M+ in annual marketing-sourced or influenced pipeline in a B2B SaaS business and can show how you grew it
- You've built a demand engine across multiple channels, not just managed one. Paid acquisition, lifecycle/nurture, web/CRO, AEO, field and ABX should all be familiar territory. You don't need to execute campaigns yourself, but you should be able to get two levels down into the numbers and challenge the strategy
- You've managed meaningful paid acquisition budgets. We're looking for someone who has made real allocation and trade-off decisions across channels, segments and regions — not someone who has only overseen an agency
- You've built and led a multi-layer marketing organization. You've managed Directors who manage teams, hired senior leaders, designed org structures and operated across multiple regions/time zones
- You've partnered directly with a CRO and senior Sales leadership against a shared pipeline target. You can point to situations where the pipeline was behind, explain how you diagnosed the problem, and show what Marketing and Sales changed as a result
- You've built segmentation into the GTM operating model. You have experience defining and operationalizing segments across Marketing and Sales — ideally with Product and Customer Success as well. You think in segments and buying contexts, not static personas
- You can diagnose the funnel, not just report on it. When a segment stalls from qualified demand to pipeline, you know how to determine whether the issue is demand volume, conversion, positioning, product fit, qualification or Sales execution — and who needs to be in the room to fix it
- You're current on how demand is changing. You have practical experience with areas such as AI/LLM-driven marketing, AEO/GEO, modern lifecycle intelligence, intent signals and scoring. You have a clear view on what AI should automate and what still requires human judgment
- You operate as a company executive, not only a functional leader. You're comfortable discussing pipeline, CAC, conversion, payback and growth trade-offs with the executive team, and making decisions for the company number even when they're not optimal for Marketing's local metrics
- You're based in Israel and have substantial experience leading global teams and GTM programs from here
- Full professional fluency in English. You're comfortable challenging and influencing CROs, executives and Board-level stakeholders in English
What the job involves
- HiBob is looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization
- Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and regional growth. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth
- This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Marketing and Revenue Operations to translate company growth goals into an effective marketing strategy and operating plan
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amounts of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services, whilst already large, is growing.
Hibob has attracted high-profile customers like Fulham FC, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme or savings plan
- Birthday day off: Take the day off and receive a special gift
- Headspace subscription to help look after your mental health
- Private health coverage
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Joined HiBob in 2021 as SMB Customer Success Manager and grown to lead the Global SMB Account Manager team in the Customer Growth division, driving scalable growth and success with global customers.
Joined the CX team in 2018 and helped build the SMB CSM team as one of its first members. Has progressed through leadership roles and is now Head of SMB Customer Success, driving adoption & retention.
Joined as a Customer Success Manager in 2022 before moving to our Sales Engineering team after 18 months. Has since been promoted to Senior Sales Engineer, supporting our Partnerships team.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive. To achieve this, we are committed to being proactive at all levels, ensuring that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class* (*US only).
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