Senior Manager of Lifecycle Marketing, Point
$125-172k
Salary dependent on location
More information about location
Helping homeowners to sell equity in their homes
Be an early applicant
Helping homeowners to sell equity in their homes
201-500 employees
Be an early applicant
$125-172k
Salary dependent on location
More information about location
201-500 employees
Company mission
To help homeowners become free of their debts and be able to unlock the wealth in their homes.
Role
Who you are
- 8+ years of experience in CRM and lifecycle marketing, with a strong foundation in consumer-facing and financial services environments
- Experience building and executing multi-channel lifecycle campaigns across email, SMS, and Direct Mail in fast-paced, growth-oriented organizations
- Deep expertise in lifecycle marketing frameworks, including triggered campaigns, segmentation, personalization, and journey orchestration
- Strong analytical and data skills, including the ability to interpret results, measure KPIs (LTV, churn, engagement), build reports, and influence strategy
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud), A/B testing frameworks, and analytics dashboards
- SQL proficiency and comfort conducting independent analysis to make data-driven recommendations
- Proven ability to manage creative development, testing, and production workflows end-to-end
- Strong project management, communication, and collaboration skills, with experience leading cross-functional initiatives and delivering multiple workstreams on tight timelines
- Experience in high-consideration consumer products, including consumer lending, subscription-based, or direct-to-consumer businesses with a sales component
What the job involves
- The Senior Manager, Lifecycle Marketing, will drive conversion and growth across the full customer journey, from lead to customer. This role blends strategic leadership with hands-on execution, using data, segmentation, automation, and experimentation to improve performance at every stage
- You’ll build and manage personalized, multi-channel lifecycle programs across email, SMS, Direct Mail, voice, and CRM, partnering closely with Product, Analytics, Creative, and Operations to deliver measurable business impact at scale
- Lifecycle Strategy & Execution:
- Develop a lifecycle marketing strategy, accelerating Point’s growth by driving higher conversion across every stage of the journey from a lead to a customer. Create and manage targeted, personalized campaigns across email, SMS, Direct Mail, Voice calls, and CRM touchpoints. Build segmentation strategies, trigger-based journeys, and automation flows based on customer behavior, funnel stage/engagement, demographics, and value
- Performance Analytics:
- Partner with Analytics/Data Science to define and track key lifecycle metrics and inform campaign optimization. Write SQL queries and independently analyze campaign performance to uncover insights, measure ROI, and recommend optimizations
- Creative Development & Testing:
- Author creative briefs, draft messaging, and lead cross-functional collaboration to develop, iterate, and test new creative concepts. Partner with Creative/Content teams to ensure messaging accuracy, compliance, and brand consistency
- Technology Management:
- The Senior Manager will partner closely with Engineering, Data, and IT to ensure lifecycle marketing platforms like Salesforce Marketing Cloud, MailChimp, and other CRM systems are appropriately configured, integrations are functioning correctly, data flows are accurate, segmentation logic is reliable, and campaign deployment processes are seamless. They will evaluate new technologies, manage vendor relationships, maintain best-practice governance, and ensure the lifecycle marketing tech stack is scalable, efficient, and aligned with evolving business needs
- Operations
- : This role also oversees the operational excellence of the lifecycle program, ensuring campaigns are delivered as planned, all technical elements (links, tracking, rendering) function correctly, and deliverability best practices are consistently applied to maximize inbox placement and engagement
- Experimentation:
- Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk
- Project & Budget Management:
- Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI
Our take
Purchasing a property can result in immense debt. Home buyers must often take out bridge loans to finance their purchase whilst continuing to live at their current residence.
Point provides property financing by providing a share of a homeowner's equity in advance to fund the purchase of a new home. The startup evaluates the finances of an applicant and purchases their property, obtaining a stake in the property if it is sold within ten years.
Point claims to prevent its customers from taking on crippling debt to fund a property purchase, and has helped nearly 10,000 homeowners across the United States. The company expanded from 16 to 28 total geographies in 2024, followed by a commitment to $2.5 billion in home equity investments in 2025. This large commitment exemplifies Point's growth and power within its industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$115m
SERIES C
Mar 2019
$22m
SERIES B
Total funding: $145.5m
Company benefits
- Health Insurance: Point provides platinum-rated plans for medical (Anthem Blue Cross or Kaiser Permanente), dental and vision (The Standard). We cover 99% of employee premiums and 75% of dependent premiums
- Generous Vacation: Take time for yourself and your family when you want - Point has an unlimited vacation policy
- Continued Learning: We encourage all team members to attend events hosted by our investors, external workshops and conferences. We believe in continuous improvement and want to support employees on their professional journeys
- Family Friendly: Point will top off state applicable PFL earnings, as well as two weeks of fully paid leave to be available after exhaustion of state PFL. In addition, employees will receive 4 weeks: s of fully paid transition time. For the first consecutive four weeks after returning to work following parental leave, and following exhaustion of all other paid leave benefits, the employee may work part-time, meaning two or three days per week, and will receive 100% of regular base pay
- Work From Home Stipends: With employees working remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office.remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office
Company HQ
Downtown North, Palo Alto, CA
Leadership
Eddie Lim
(Co-Founder)Studied Computer Science at Harvard. Co-founder & CTO of Metails. Worked in Product Design at Facebook. Also Co-founded: Trial Pay Inc; Yub, Inc; and TXN.
Eoin Matthews
(Co-Founder)Co-founder & VP of Development at Metails. Part of the Founding Team of Sendgrid. Worked at Rakuten for 6 years, leaving as VP of Business Development. Became VP of Business Development at VigLink. Founded popt.com. Was a Board Member on viethope.inc for 5 years.
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