CRM Marketing Manager, Color

• 3–5+ years of CRM or lifecycle marketing experience, with deep hands-on CRM expertise (segmentation, journeys, Liquid logic, Canvas setup, and integrations)
• Solid understanding of email deliverability, data privacy, and compliance frameworks (GDPR, CCPA, CAN-SPAM, for example)
• Strong analytical mindset; ability to extract insights from data and convert them into actionable marketing optimizations
• Experience building and managing multi-channel campaigns (email, SMS, in-product)
• Comfortable working with data teams on event structures, user properties, and CRM integrations
• Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously
• A collaborative, creative marketer who partners well with cross-functional teams and translates business goals into customer engagement strategies
• Working knowledge of HTML for email and/or basic SQL is a plus
• A passion for healthcare, technology, and making a positive impact on people's lives is a plus

Desirable

• The Engagement Marketing team is seeking a results-driven and technical CRM Marketing Manager to own and optimize our customer communication strategy across digital channels, with a strong focus on Braze implementation, data-driven personalization, and deliverability excellence
• This role bridges marketing creativity and technical execution, ideal for someone who can think strategically about customer engagement and retention while also understanding the underlying systems, segmentation logic, and compliance frameworks that make high-performing CRM programs work
• You’ll collaborate closely with marketing, product, and engineering to design, execute, and optimize personalized lifecycle campaigns that drive enrollment, engagement, and retention across Color’s healthcare programs
• Own and manage Braze: Build campaigns and user journeys in Braze, implement dynamic segmentation and personalization
• Ensure deliverability and compliance: Monitor sender reputation, ensure compliance regulations are met, and maintain high deliverability across channels
• Collaborate cross-functionally: Partner with Product, Customer Success, and Analytics to ensure campaigns are aligned with user journeys and supported by accurate data flows
• Use data to drive action: Build reporting dashboards, analyze campaign performance, and translate insights into clear recommendations to improve engagement and conversion
• Develop lifecycle strategy: Design nudge-based, behavioral, and trigger-driven campaigns that move users through key engagement milestones
• Support operations and scalability: Document processes, ensure consistent tracking and attribution, and contribute to system-level improvements in CRM infrastructure