Head of Integrated Marketing Campaigns, Intercom
$233.1-270.9k
All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs)
More information about location
2+ days a week in office
The modern customer communications platform
Be an early applicant
The modern customer communications platform
1001+ employees
Be an early applicant
$233.1-270.9k
All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs)
More information about location
2+ days a week in office
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- Extensive Experience in Integrated Marketing Campaigns: 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth
- Sales Alignment and Pipeline Accountability: Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations
- ABM and Outbound Expertise: Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact
- Strategic Thinking and Leadership: Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies
- Analytical and Data-Driven: Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements
- Collaboration and Influence: Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions
- Creative and Innovative Mindset: Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns
- Deep Content Strategy Understanding: In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth
What the job involves
- Intercom is seeking a strategic and analytical Head of Integrated Campaigns to spearhead our global marketing initiatives
- This strategic role is crucial for driving Intercom's growth and expanding our market presence
- As a key player in our marketing team, you will craft and execute a comprehensive demand-focussed integrated campaign strategy that aligns with our business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals
- Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel
- Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics
- Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives
- Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns
- Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement
- Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets
- Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals
- Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance
- Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals
- Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts
- Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives
- Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth
- Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
41% female employees
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company values
- We're optimistic & positive
- We obsess about our customers' success
- We're confident, yet humble
- We think big and start small
- We go further together
- Make every day count
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
People progressing
Joined as a Manager in Product Analytics. Made it to VP of Research & Data Science after 6 years and 3 promotions
Salary benchmarks
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