Senior Lifecycle Marketing Manager, WIN Reality
VR baseball & softball training
Be an early applicant
VR baseball & softball training
21-100 employees
Be an early applicant
21-100 employees
Company mission
To change how baseball and softball players across the world train to get better.
Role
Who you are
- You bring an advanced marketing automation skill set and are a master at harmonizing channels to efficiently nurture our key customer audiences throughout their journey
- Experience: 5+ years of lifecycle or CRM marketing experience, preferably in a SaaS or subscription-based company
- Platform Knowledge: Expertise in marketing automation platforms (Customer.io preferred), with a focus on email, push, SMS, and in-app automation, processes, measurement, and analytics
- Technical Skillset: Expert knowledge of writing, editing and troubleshooting HTML and CSS required. Liquid language is preferred. SQL experience is a plus
- Advanced Segmentation: Advanced knowledge of list queries for audience segmentation and dynamic content/personalization creation
- Data-Driven: Strong understanding of data connectivity and activation across digital channels to drive business performance, with the ability to analyze and communicate effectiveness and ROI
- Organizational Skills: Detail-oriented and capable of managing multiple projects under tight deadlines
- Knowledge of Sports Technology: Basic knowledge of baseball/softball is required. Passion for or experience in the sports tech industry is a plus
- Business Experience: Experience in a start-up-to-scale environment, with previous SaaS experience in both B2B and B2C contexts preferred
- Collaboration: Excellent communication skills and experience working cross-functionally with diverse teams
- Adaptability: Thrive in a fast-evolving environment, embracing change and excelling within a start-up growth context
What the job involves
- We are looking for a Sr. Lifecycle Marketing Manager to lead the strategy and execution of integrated marketing campaigns across email, push, SMS, and in-app channels
- Your goal will be to drive customer acquisition, engagement, and retention for our mobile app and VR training product
- Campaign Strategy and Management: Design, execute, and optimize multi-channel campaigns (email, SMS, push notifications) in Customer.io to drive customer acquisition, engagement, and retention
- Segmentation & Personalization: Architect of audience segmentation & targeting to create highly personalized marketing communication programs throughout the customer lifecycle
- Content Collaboration: Partner with internal teams to create compelling copy, visuals, and calls-to-action that align with WIN Reality’s brand voice and adhere to channel best practices
- A/B Testing & Optimization: Continuously test messaging, design, and targeting strategies to improve campaign performance and effectiveness
- Analytics & Reporting: Lead channel performance reviews, isolating impactful observations to implement actionable improvements. Communicate results to key stakeholders
- Cross-Functional Collaboration: Partner with Product, Marketing, Sales, and Customer Success teams to align campaigns with campaign objectives and product releases
- Compliance Management: Ensure all messaging complies with CAN-SPAM, TCPA, GDPR, and other relevant regulations
Our take
After retiring as a professional baseball player, Chris O’Dowd launched WIN Reality with Dan O’Dowd to provide future generations of baseball and softball players with simulation-based training that prepares them for the real thing.
The VR-based training tool is a revolution in the space, providing access to more practice hours and a greater variation of pitches to prepare against. WIN's product is clearly effective - Major League Baseball players who used its technology increased their batting average by 19% - hence is used by the majority of MLB franchises. In addition, the company's tech can help prepare young players entering professional leagues, by bridging the pace gap between their training games and real games, which tend to run faster.
With strong funding at its back, WIN Reality has plans to expand operations, make hardware improvements like pixilation reduction, and develop new products. This will include a tailored product for children of all skill levels, that will help rectify the unequal access that children have to quality training.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$45m
SERIES A
Total funding: $45m
Company benefits
- Health/Dental/Vision
- Generous Paid Time Off
- Retirement 401k Plan
- Company Holidays
- Unlimited Healthy Snacks and Drinks
- Beautiful Office Space With On-site Fitness Center
- Fun & Energetic Culture
Company HQ
Hidden Valley, Austin, TX
Articles
Leadership
Chris O'Dowd
(Co-Founder & CEO)Previously worked as a Professional Baseball Player for the San Diego Padres, Colorado Rockies, Atlanta Braves, and Chicago White Sox.
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