Head of Country Commercial Management, Tide
Admin Services
Salary not provided
Senior and Expert level
Remote from UK
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
FintechB2BBankingAccounting
Be an early applicant
Salary not provided
Senior and Expert level
Remote from UK
1001+ employees
FintechB2BBankingAccounting
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals
- 7+ years’ experience leading ‘always on’ activity to drive commercial performance. This will ideally be with specific experience in Accounting and other Admin Services products, ideally in a fintech environment – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans
- Proven GTM track record – delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app contact points)
- Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift
- Team Management: Able to coach and guide a small team who will ‘own’ specific products under your overall area leadership
What the job involves
- The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners
- This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services
- Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide
- The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention
- We’re looking for an exceptional Commercial Head to drive revenue growth from Admin Services in the UK
- You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver
- This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing
- In this role, you will be responsible for the strategy and implementation of core activities to drive activation and usage of the broad range of Admin Services products
- This includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity
- This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered
- This includes end-to-end journeys and transaction channels
- You’ll need to partner effectively with multiple stakeholders to make this happen – excellent organisation and communication skills essential
- Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities
- Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications
- Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies
- Launch Strategy: You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans
- Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team as well as the C-Suite
- Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition
- Member Obsession. You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 2M customers globally, with more than 800,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2025
$120m
GROWTH EQUITY VC
Jan 2023
$24.8m
GROWTH EQUITY VC
Total funding: $410.2m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company values
- Member first - We are passionate about our members and put them first. We challenge the status quo to deliver an exceptional product and service for them.
- One team - We work collaboratively to take action and deliver results. We are action-orientated and help each other across teams and locations.
- Data driven - We make decisions and gain insights by harnessing data. We monitor and measure the metrics that matter.
Company HQ
Old Street, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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