Direct Response Copywriter, PetLabCo.
Bonus available based on performance and paid out April and October
More information about location
1-5 days a week in office
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
Bonus available based on performance and paid out April and October
More information about location
1-5 days a week in office
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- If you live and breathe persuasive copywriting, are excited about a new challenge in a unique market, have a knack for creating compelling problem/solution copy that gets results…
- … then please keep reading as you may be the perfect fit
- The ideal candidate is a direct response copywriter who can seamlessly shift between punchy, high-impact short-form video scripts and longer-form presell advertorial copy. You love digging into data, analysing the results of each test, brainstorming new angles, and going back to the drawing board until you find “the one.” You’re a master at hooking attention quickly and know how to tell a gripping story in seconds
- More importantly, you’re addicted to consumer psychology, love designing experiments, have high empathy for consumers, and come alive at crafting strategy. You thrive in a fast-paced environment, love rolling up your sleeves to produce copy at scale, and know how to speak directly to our target customers’ deepest desires and pain points
- You’ll flourish in a team environment with other high-caliber creatives, sharing insights, brainstorming fresh hypotheses, and collaborating to continuously refine our approach. Ultimately, you’re laser-focused on discovering the type of messaging that resonates so powerfully, viewers can’t help but click
- 3-5 Years Direct Response Copywriting – Hands-on creation of high-performing short-form video ad scripts and presell advertorials for paid social in a fast-paced environment
- Consumer-Oriented – Strong empathy for consumers, deep understanding of psychology, and excellent research skills to identify those big-idea concepts that capture attention fast
- Data-Driven – Extremely comfortable flexing your analytical side, dissecting performance metrics, and iterating fast to improve conversions
- Systems-Oriented – Highly organized with repeatable processes that help you efficiently launch multiple concepts at once
- Exceptional Communication – Able to quickly synthesize info and articulate clear strategies, verbally and in writing, for your creative team
- Proven Success – Demonstrable, measurable success in scaling short-form direct response campaigns – whether for in-house brands or agency clients
- Direct Response Marketer – You know how to pinpoint an opportunity, devise a strategy, build a plan, and deliver success. You understand the interplay between problem, solution, and the unique mechanism that makes a product stand out
- Robust Test Architect – Capable of defining test parameters (audience, sample size, and creative variable) and executing them systematically until you find the winning formula
- Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with loads of new angles and campaigns to test
- Driven to Excellence – Possess a relentless inner drive to deliver excellence in every project, from concept to final cut
What the job involves
- We’re searching for a results-driven direct response copywriter to join our team and help us scale to new heights
- You’ll take full ownership of a key SKU, driving its revenue growth through innovative testing and optimization. Working closely with our video editing and media buying teams, you’ll create, refine, and iterate on new short-form video ad creatives and funnels
- We rigorously test our short-form ads and optimize them based on data. It often takes multiple iterations before an ad truly hits its stride
- Hence, you should be persistent, fascinated by consumer behaviour, and well-versed in conversion rate optimization
- We’ve become very good at ad creative, building an in-house video & copy creative team that delivers 1,100+ new customers a day on paid social platforms. This year, we will be expanding our product range and focus, which is where you come in
- We’re confident that with another talented direct response copywriter on the team, we can test and crack more angles faster, and significantly grow our customer acquisition volume. Your work will be front and centre across our platforms, fuelling our growth while helping us stay true to our mission of creating happier, healthier lives for pets everywhere
- We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from. As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time
- To that end, here’s what you’ll get access to when you join our team:
- Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers
- Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
- Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
- Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc
- Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives
- You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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