Operations Analyst, Etsy
Audience Operations
1-2 days a week in office
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
1-2 days a week in office
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- Operations, digital marketing, engineering, or data analytics
- Platform Familiarity: Experience with, digital ad platforms (e.g., Facebook Ads Manager, Google Ads) and/or CRM systems
- Data Cleanrooms & CDPs: Familiarity with the concepts of Data Cleanrooms and Customer Data Platforms, with a strong eagerness to learn how to operate them technically
- Data Handling: Comfort working with large datasets in Excel or Google Sheets (VLOOKUPs, pivot tables). Basic knowledge of SQL is plus, or a strong willingness to learn on the job
- Extreme Attention to Detail: You take pride in precision and double-checking your work. You understand that a small error in an audience upload can have a big impact on a campaign
- Highly Organized: Ability to balance multiple audience requests from different analysts and manage your time effectively to meet campaign launch deadlines
- Creative & Curious: A proactive, fast learner who isn't afraid to click around a new platform to figure out how it works or read documentation to solve a problem
- Collaborative Communicator: Strong ability to communicate operational realities, timelines, and technical requirements to your non-technical marketing partners clearly and effectively
What the job involves
- We are looking for a meticulous, eager-to-learn Audience Operations Analyst to join our marketing systems team! As our dedicated audience ops specialist, you will be the hands-on-keyboard authority responsible for crafting, maintaining, and implementing marketing audience segments across Etsy's internal systems, third-party ad platforms, and Data Cleanrooms
- Ou will partner closely with marketing analysts to ensure campaigns are fueled by accurate, timely, and compliant data. This is a great opportunity to become a domain expert in marketing technology operations and digital audience execution
- This is a full-time position reporting to the Director of Performance Media. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy
- This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here
- The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely and partner with teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale
- Audience Creation & Implementation: Build, configure, and push audience lists across internal databases, Customer Data Platforms (CDPs), and 3rd-party ad platforms (e.g., Google Ads, Meta, TikTok)
- Data Cleanroom Operations: Assist in the tactical execution and audience sharing workflows within Data Cleanrooms (such as Google Ads Data Hub, LiveRamp, etc.), ensuring privacy-safe data connections are accurately set up
- Cross-Functional Partnership: Work closely on a day-to-day basis with marketing analysts and channel managers. Understand their campaign goals to pull and implement the exact right audience segments needed to drive success
- Audiences Authority: Become the go-to operational expert on how our audience platforms work. Stay up-to-date on platform UI changes, upload requirements, and standard methodologies for list formatting and deployment
- Maintenance, Monitoring & QA: Actively supervise the health of our audience segments. Keep an eye on match rates, audience sizes, and refresh schedules. Perform detailed Quality Assurance to ensure lists are accurate before campaigns launch, and troubleshoot basic sync errors
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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