Senior Product Manager, Yoto
Creator Tools
£75-85k
1+ day a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
£75-85k
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Proven experience in senior product roles, ideally building 0→1 or platform products that support user-generated content, marketplaces, or creative tooling
- Strong product judgement - you know how to make trade-offs, set clear priorities, and align product bets with company strategy
- Comfortable working with backend systems and data pipelines (not just consumer UI) and understand how to make technical complexity manageable for users
- Evidence of driving product KPIs, not just shipping features - you care about impact and have the storytelling skills to bring people with you
- Confident working directly with users to surface insights and co-create better experiences
- Confident leading discovery work - from identifying user needs to validating solutions and shaping MVPs
- Experienced working cross-functionally with engineering, commercial, content and community teams to drive outcomes
- Experience building self-serve platforms or automating complex workflows to empower users and reduce manual processes
- Excited by the potential of AI and emerging technologies to enhance product experiences
- A thoughtful communicator who brings teams and stakeholders along the journey
- Passionate about building great products for families, with a keen sense for balancing business goals with user needs
- Thrive in a fast-paced, scaling environment - happy to roll up your sleeves, get stuck in, and help bring a new team to maturity
- Nice to have: Familiarity with audio tooling and workflows (e.g. ffmpeg, mastering vs. normalisation), or a strong interest in developing expertise in this space
What the job involves
- We’re looking for a Senior Product Manager to join our team to take the helm of the Creator Tools cluster
- Shape the product strategy and roadmap for Creator Tools - defining the KPIs that drive both quality and quantity of content contributed
- Help prove one of Yoto’s biggest bets - that creator-contributed content can transform our product proposition. Starting with audio, we’re aiming to dramatically expand the range and richness of content available to families through a thriving open platform
- Own and evolve the contributor journey end-to-end - from uploading and structuring content to publishing and performance insights. Your focus will be on making the experience intuitive, scalable, and rewarding
- Build for a wide range of contributors - from independent musicians and storytellers looking to reach new audiences, grandparents recording bedtime stories on a Make Your Own card to supporting our own internal teams making additions to the ‘card store’
- Work closely with engineering, data, and design to build tools that are as technically robust as they are delightful to use
- Collaborate closely with our community and marketplace teams, who hold close relationships with early creators - helping turn manual support into scalable systems
- Influence how creator content is surfaced and supported across the wider platform, partnering with our demand generation and content teams to drive visibility and sales
- Explore how AI and automation can be used to enhance contributor experience, uphold content quality, and streamline moderation
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.5m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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