Outbound Product Marketing Manager, Sprinklr
Americas
$121-201k
Unified-CXM platform
Be an early applicant
Unified-CXM platform
1001+ employees
Be an early applicant
$121-201k
1001+ employees
Company mission
To enable every organization on the planet to make their customers happier.
Role
Who you are
- 3-5 years of product marketing experience with 5+ years in SaaS companies. Experience at global technology firms is a plus
- Experience in competitive intelligence and market analysis
- Experience working directly with enterprise sales teams
- History of successful collaboration with sales enablement organizations
- Strong analytical mindset with ability to translate field insights into actionable initiatives
- Excellence in cross-functional collaboration and stakeholder management
- Ability to influence and align multiple stakeholders across sales and product organizations
- Deep understanding of regional market dynamics and customer needs
- Excellent communication and presentation skills
- Understanding of marketing buying center dynamics and decision-making processes is strongly preferred
- Knowledge of enterprise software buying committees and multi-stakeholder sales processes
- Experience in the marketing and social media management software industry is a must; Contact Center as a Service (CCaaS) industry is desired
- Proven ability to build strong relationships with sales teams and customers
- Experience in partnering with sales enablement teams to drive go-to-market success
- Track record of using customer and sales feedback to drive program improvements
- Mastery of the English language (spoken and written) is required, additional languages will be a plus
- Excellent writing skills in English and exemplary editorial skills with impeccable grammar
- Excellent content production skills, including quick turn-around and media content (e.g. quick tutorial/demo videos)
- Experience developing presentations for use internally and externally, including tradeshows or other industry events
- Excellent story-telling skills, capable of developing a cohesive and creative narrative that is easily understandable to the intended audiences
- Process-oriented approach, with the ability to plan and execute projects cross-functionally and flexibility to adjust your approach when presented with new data or roadblocks
- Proactive, collaborative, organized, curious, problem solver with a “can-do” spirit and creative “think-outside-the-box” attitude, adapting to an ever-changing and fast-paced environment
- Ability to manage multiple projects concurrently and meet deliverable deadlines
- Proficient in Microsoft Office 365 suite
- Flexibility to travel to customer meetings and tradeshows, as well as work non-standard hours for exceptional circumstances (e.g., attend virtual tradeshows or meetings in a different continent/time zone)
- Bachelor’s degree or higher from a well-respected University, preferably with a focus on engineering, marketing or business
What the job involves
- The Manager of Outbound Product Marketing will support Sprinklr’s GTM strategy for the Americas, working closely with regional sales teams and the product marketing center of excellence (CoE) to drive market success across different territories
- The role reports into the Senior Director of Outbound Product Marketing
- Contribute to strategic and operational ideation for the effective marketing of Sprinklr’s products and services
- Assist in the development and execution of comprehensive GTM plans tailored for the regions
- Contribute to competitive intelligence initiatives and market analysis programs by turning information into actionable insights
- Establish deep partnerships with regional sales teams to understand field challenges and opportunities
- Regularly participate in customer meetings and sales calls to gather first-hand market insights
- Create and iterate on sales plays based on direct feedback from field teams
- Develop and maintain relationships with key customers to understand their evolving needs
- Assist with the win/loss analysis programs to improve GTM effectiveness continuously
- Collaborate with the sales enablement team to ensure product messaging and positioning are effectively delivered to sales teams in the region
- Provide market insights and competitive intelligence to inform sales enablement programs
- Work jointly with sales enablement to measure the effectiveness of GTM initiatives
- Support the sales enablement team in creating compelling customer-facing content adapted to the region
- Contribute to thought leadership in the region with content (e.g. blogs, articles) and supporting regional industry events
- Support Customer Advisory Board (CAB) meetings in partnership with customer marketing
- Create compelling market perspectives and viewpoints for external communication
- Partner with the product marketing CoE to ensure consistent messaging and positioning
- Collaborate on customer research and feedback collection across regions
Our take
Sprinklr is an established CXM provider, offering a long-standing, purpose-built platform that boasts enterprise-class security, governance and privacy. It uses a suite of professional services to ensure that customers consistently find a return on their investments and reach new levels of success as a business.
There are a number of CXM software companies on the market, including Zendesk, Satmetrix and IBM Tealeaf, all offering companies the means to manage and improve customer experience via online platforms. However, Sprinklr has drawn a number of big-name corporate clients, including Microsoft, Nike, Netflix, McDonalds, Marriott and more.
The company has also garnered enormous investments over the last decade, and is now valued at $2.9 billion. With over 1000 enterprises globally, including over 50% of the Fortune 100, the company is poised well to continue with its established success.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2020
$150m
CONVERTIBLE
Sep 2020
$200m
GROWTH EQUITY VC
Total funding: $578.5m
Company benefits
- Compensation & Equity
- Health & Wellness
- Holiday & Flexible PTO
- Learning & Growth
Company HQ
Midtown South, New York, NY
Leadership
Ragy Thomas
(CEO)Joined Tata Unisys as a Senior Software Engineer in 1994 before moving to AT&T. Built Advaya, an email marketing platform, in 2000. Joined Bigfoot Interactive as CTO, and then moved to Epsilon Interactive Services Group- where he eventually took on the role of President. Has held several Board positions since, and is a frequent startup investor. Founded Lyern in 2016, and Sprinklr in 2009.
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