PR Manager, Cleo
$115-145k
+ Equity
1+ day a week in office
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
$115-145k
+ Equity
1+ day a week in office
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- 5-8 years in-house or agency public relations and brand communications experience
- Strong understanding of PR strategies, crisis communication techniques, and media landscape
- Proven track record of working closely with consumer, business, and/or tech reporters
- Experience within the fintech and/or artificial intelligence industry is nice-to-have
- Experience with investor relations is a plus
- Great written communication, time management, and organizational skills
- A keen interest in keeping your finger on the pulse of what's happening in the news and pop culture
What the job involves
- As the PR Manager you will partner closely with our Marketing, Product and Brand teams to bring campaigns, initiatives and stories to life within the media in a fast-paced startup environment
- You will play an important role in growing the brand presence of the world’s first AI assistant for personal finance
- Work alongside the internal PR team and agency to implement media relations, brand communications and media events to drive brand awareness in the US and UK markets
- Develop and execute a comprehensive corporate communications strategy that aligns with Cleo’s brand identity and business goals
- Serve as the day-to-day contact for inbound and outbound media
- Contribute to media strategy documents and creative brainstorming
- Write media pitches, build lists and conduct media outreach
- Monitor media and create action plans to align with opportunities
- Research, compile and analyze the media landscape as it pertains to fintech, personal finance, artificial intelligence, technology, and startup industries
- Liaise cross-functionally with data, user research, brand, marketing, design, and content teams to gather information to create press materials/briefings
- Work well with a broad range of people at every level of the business, including senior leadership
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Salary benchmarks
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Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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