Marketing City Launcher, WeRoad
Salary range: $3.500 - $4.500 per month gross
2-3 days a week in office
Group travel & adventure coordinator
Be an early applicant
Group travel & adventure coordinator
501-1000 employees
Be an early applicant
Salary range: $3.500 - $4.500 per month gross
2-3 days a week in office
501-1000 employees
Company mission
To let its travelers find their travel companion everywhere they go, and to become the leading group travel tour operator for the Millennial generation.
Role
Who you are
- You already have marketing experience and a high drive to succeed in your projects
- You are flexible with your time - some events and marketing activations will take part in evenings or on weekends
- You are familiar with; events and venues, local communities, millennial hang-out places, and lifestyle trends of millennials in Austin, and the U.S. in general
- You have a network of contacts in Austin that you can leverage (potential marketing partners, venues, communities etc.)
- You are able to prioritise WeRoad as a client, and put that extra effort into your work to achieve extraordinary
- Ability to plan in detail and solve problems on your own
- Negotiation skills, applicable to partners, stakeholders and venues managers
- You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win
- You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other
- You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen
- You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action
- You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger
What the job involves
- TYPE OF CONTRACT: Freelance, 3-6 months contract length
- You will be involved in all marketing activities (e.g. events, sampling, finding new partners in Austin, community partnerships, sponsorships, guerrilla & stunts, consumer promotions, etc.)
- Organizing and supervising guerrilla activities, such as wild postering, stickering, and other field stunts
- Branded events organization, from location check to leading and managing the events entirely on your own and coordinating staff supporting you, managing deadlines, logistics and relationships with partners, venues and partner communities
- Proactive research of new partnerships and sponsorships, as well as supporting in acquiring new brand influencers
- Proactive scout for local communities (running, yoga, meet-ups, mindfulness, cycling, hyrox etc.)
- Scouting for existing events in target (stand-up comedy nights, music nights, after-work gatherings etc.)
- Supporting in acquiring new brand influencers
- Depending on the level of autonomy, you will also be responsible for some specific projects within marketing activities (e.g. occasional PR activities, events, partnership projects, sponsorship projects, execution of guerrilla campaigns, local brand promotions etc.)
Application process
- Technical and background-based interview with Hiring Manager
- Case Study/ Second interview in-person in Austin
Our take
WeRoad was born from the desire to bring together people who want to discover the world in small groups. Each tour has a coordinator who already knows the destination, who takes care of the logistical aspects and invites the participants to get to known each other even before departure by creating a dedicated group on WhatsApp.
The company leverages hundreds of coordinators to allow travellers to reach destinations all over the globe. It stands out from other players in the tourism space in targeting small groups aged 25-35 and 35-45, interfacing directly with travellers, and enabling them to choose their own travel "mood", in order to live the best possible experience.
WeRoad currently operates in Italy, Spain and the UK, with plans for further international expansion. Its growth and success are exemplified by £100 million in revenue in 2024 alongside 200,000 customers and 103 countries booking with it. Its next growth phase will focus on new product innovations such as WeRoadX, thematic trip planning and Weekend Trip itineraries for the Spanish and Italian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$19.6m
SERIES B
Oct 2021
$4.5m
CONVERTIBLE
Total funding: $32.1m
Company benefits
- A free WeRoad trip every year to the destination of your choice
- A great workspace, a vibrant co-working space and community (WeRoad UK office is based in East London at Huckletree)
- Opportunities to learn and build your network
- Generous paternity and maternity leave policy, with a bonus for newlyweds and new parents!
- Unlimited holiday policy
- Regular team-building events throughout the year
- Hybrid working opportunities
Company HQ
Milan, Milan, Lombardy
Leadership
Paolo de Nadai
(Co-Founder)Launched his first company, ScuolaZoo, at 19, today the largest online community of students in Italy. Also founded creative media agency ZooCom
Erika De Santi
(Co-Founder & Chief of Experience)Background in tourism marketing at travel and advertising agencies
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