Marketing Analytics Specialist, Webflow
$91-133k
Salary will be dependent on location. The salary for Canada is $79,500 - 104,500CAD. Plus bonus & equity.
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding.
Open for applications
Webflow is the way to design, build, and launch powerful websites visually — without coding.
501-1000 employees
Open for applications
$91-133k
Salary will be dependent on location. The salary for Canada is $79,500 - 104,500CAD. Plus bonus & equity.
More information about location
501-1000 employees
Company mission
We’re on a mission to bring development superpowers to everyone.
Role
Who you are
- BS / BA college degree or 2-4 years of relevant marketing analytics experience
- High comfort level using SFDC and Google Analytics in a professional setting
- Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar
Desirable
- Have hands-on experience with tools like Google Analytics (GA4), Amplitude, Snowflake, Tableau, or similar
- Love digging into data to find insights that others might miss
- Can translate numbers into stories that inspire action
- Balance curiosity with precision—you care about getting the details right but never lose sight of the big picture
- Enjoy working cross-functionally and making data accessible to everyone, not just analysts
- Get excited by a fast-moving, collaborative environment where no two days look the same
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re hiring a Marketing Analytics Specialist to reveal how marketing moves the needle
- You’ll turn data into insights that shape strategy, drive growth, and measure what truly matters
- You’ll help us uncover the stories hiding in our data
- You’ll become a go-to expert for website performance, user behavior, and marketing measurement helping our teams make smarter, faster decisions that fuel growth across both self-serve and enterprise
- Reporting to the Senior Manager, Marketing Analytics
- Own Webflow’s website analytics—bringing clarity to how people discover, engage, and convert through Google Analytics, Amplitude, and other tools
- Turn complex data into simple, actionable insights that help marketing, growth, and web teams level up performance
- Manage quick-turn data requests, delivering the right metrics and context to drive confident decisions
- Build dashboards and reporting that make data easy to explore and fun to use
- Collaborate with product and data teams to keep our tracking clean, consistent, and scalable
- Help shape how Webflow measures marketing impact—and tell the story of how our work drives business growth
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
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