Email CRM Manager, Mumsnet

£35k

Junior and Mid level

London

Social network for parents

Job no longer available

Social network for parents

101-200 employees

B2CSocialSocial MediaKidsCommunity

Job no longer available

£35k

Junior and Mid level

London

101-200 employees

B2CSocialSocial MediaKidsCommunity

Company mission

Mumsnet's mission is to make parents’ lives easier.

Job

Company

Role

Who you are

We are looking for an ambitious, technically proficient and organisationally sound person who can help our team deliver the next stage of email growth
We are looking to significantly improve the way we are talking to our readers over email, driving more email sign ups, increasing frequency of contact, and offering more value to them
We require an exceptional email marketing candidate, an organisational superstar with a keen eye for detail who can ensure delivery of this critical email transformation work
Be self-sufficient and able to work independently at pace
Have a flexible approach to project work and a willingness to access additional responsibilities
Be highly numerate with an exceptional eye for detail and accuracy while working with large data pools
Able to balance multiple projects and deadlines simultaneously – highly organised with great time management
Have a track record of performance and delivery in an email marketing role
Experienced in CRM/digital CRM
Proven ability to work with new and emerging technologies to deliver change and improvement

What the job involves

This role will help lead this step change in email innovation and transformation at Mumsnet
As the CRM Manager you will manage both our customer data and campaign activity
This includes growing the customer database, subscription management, selection of data, e-mail building and a/b testing the journey of our readers across multiple email lists
You will own the relationship with our ESP, working closely with them and their toolkit to deliver millions of emails a month
The key focus in this role is to increase engagement with our emails, in turn growing traffic to Mumsnet and helping achieve Mumsnet’s commercial objectives
Lead all aspects of email delivery for Mumsnet
Plan and implement campaign-led email marketing campaigns to support Mumsnet’s objectives
Manage our daily and weekly lists, ensuring consistent accurate and timely delivery
Build effective & accurate workflows to facilitate email newsletter campaigns
Understand and interpret reports created by our data team to analyse delivery and success metrics (e.g. open rates, CTR, affiliate revenue and traffic)
Report on creative and data tests to improve the efficiency and effectiveness of our emails
Aid the team in growing the subscriber base through ongoing improvement in consent/re-consent journeys (sign-ups)
Monitor and report on list growth
Work with the Head of Growth to develop optimum contact rules (e.g. welcome/onboarding and frequency controls) to ensure a consistent customer experience across Mumsnet
Work with wider Mumsnet product, commercial and marketing teams to share learnings
Help deliver all change projects which affect this area, e.g. ESP migration
Be an ambassador for email excellence within Mumsnet

Salary benchmarks

Our take

Founded in 2000, Mumsnet is the UK’s biggest network for parents, generating over 70 million page views and over 14 million visits per month. The website boasts over 120 million users, indicating its wider appeal outside of the UK. The sites appeal is best demonstrated during the run up to the 2010 general election, when UK government ministers Gordon Brown and David Cameron took part in live web-chats with Mumsnet users, indicating the influential power the community holds.

Mumsnet regularly campaigns on issues including support for families of children with special educational needs, improvements in postnatal and miscarriage care, and freedom of speech on the internet.

Mumsnet relies heavily on advertising and launched a subscription service following a few years of decline in ad revenue. The move to subscription indicates an exciting new direction for the company.