Senior Manager of Marketing, Gesture

• 8+ years in B2B marketing with success in startup environments; experience in SaaS + services or logistics/e-commerce a plus
• Full-funnel ownership: RevOps, demand gen, ABM, product marketing, content, lifecycle, web/SEO, events, and partner marketing
• Strong operator: clear planning, ruthless prioritization, and KPI ownership
• Builder’s mindset: you’re comfortable rolling up sleeves and managing vendors today and scaling systems and teams tomorrow
• Excellent storytelling and executive communication; equally fluent with creatives and spreadsheets

Desirable

• As our Head of Marketing, B2B, you will set the strategy and run day-to-day execution across demand gen, product marketing, content, web/SEO, and lifecycle
• You’ll manage our external agency, work closely with Sales, Ops, and Product, and own clear metrics for pipeline and ROI
• As we hit key milestones, you’ll hire and develop the in-house marketing team
• Architect and execute the B2B GTM plan across demand gen, product marketing, content, web/SEO, lifecycle, and events
• Manage and coach an external marketing agency; set clear briefs, SLAs, and performance targets
• Partner with Sales, Ops, and Product to sharpen positioning, enable sellers, and tighten the funnel from MQL to SQL to revenue
• Stand up a clean analytics stack (attribution, dashboards) tied to CAC, LTV, pipeline, NPS, and deal velocity
• Own brand narrative and storytelling that makes REAL a measurable advantage for our customers
• Build the B2B marketing team over time
• What success looks like:
• Positioning: Ship a tight messaging & positioning framework (and sales enablement) that lifts win rates and shortens sales cycles
• Website & Content: Convert the site into a high-performing growth asset; ship a content cadence that drives organic traffic and demo intent
• Attribution & Reporting: Implement reliable attribution and executive-ready dashboards for CAC, LTV, pipeline influence, and channel ROI
• Agency Leverage: Run the external agency like an extension of the team—on brief, on time, on metric—with quarterly performance reviews
• Team Build: Present a staged team plan and hire priority roles (e.g., Demand Gen, PMM) as we clear growth markers

• Please be prepared to share examples of some of the amazing work that you have created in the past that aligns with what we are looking for in the role