Brand Copy Manager, Bobbie
4–5 Month Contract
The hourly rate range for this position is $75-80/hr
European-style organic infant formula
Be an early applicant
European-style organic infant formula
201-500 employees
Be an early applicant
The hourly rate range for this position is $75-80/hr
201-500 employees
Company mission
To bring peace of mind to parents by shifting the scrutiny of how we feed to what we feed by providing parents with high-quality organic formula.
Role
Who you are
- The ideal candidate has the strategic mind of a messaging architect and the hands-on ability to execute across platforms—particularly video scripting (oh, lots of it)
- 10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred)
- A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives
- Experience building and managing a brand style guide and leading messaging consistency across a company
- Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers
- A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership
- A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling
- Do you live for a tagline? Agonize over the perfect ad script? Do oxford commas give you a little thrill? Bobbie is looking for a Brand Copy Manager to develop, own, and hone a differentiated brand voice across every touchpoint
- Are obsessed with words, character creation, and the power of storytelling
- Thrive on writing as much as you do on editing
- Get excited about crafting a compelling brand narrative and editing clear messaging sources of truth
- Love working across creative and marketing teams to ensure Bobbie's voice is distinct, consistent, and evolving in all the right ways
What the job involves
- This is a 4–5 month contract role, with the possibility to extend, covering a member of our team while she's on maternity leave. (We don't just advocate for paid parental leave, we make sure our people can take it.)
- We're looking for a seasoned copy leader who can step in quickly, own Bobbie's brand voice, and lead our writers from day one
- You will be responsible for leading messaging strategy across marketing and creative, maintaining and enforcing a brand copy style guide, and ensuring that Bobbie's voice is engaging, clear, and true to our mission
- Develop & Own Brand Voice: Refine and reinforce Bobbie's unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms
- Manage a Messaging Ecosystem: Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners
- Write & Edit Across Channels: Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed
- Script Video Content: Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns
- Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy
- Ensure Strategic Messaging Alignment: Keep key stakeholders informed and aligned on messaging priorities and frameworks
Our take
Bobbie is a flexible, subscription-based, direct-to-consumer organic baby formula company. It’s estimated that as many as 5% of Western women are unable to breastfeed, while around 60% of mothers in the US do not breastfeed for as long as they intend to.
Not only is the US lagging behind the EU in terms of quality, but the recent prolonged formula shortage has also created a significant barrier for parents trying to feed their infants.
Bobbie has developed a grass-fed cow milk-based “European standard” formula that’s also FDA-approved. The company has also launched “Bobbie Labs”, a virtual laboratory that will fund infant feeding research and development.
The future will no doubt see more competition enter the domestic market, but Bobbie has a pricing and logistical advantage over more expensive European brands and has focused on company growth and quality assurance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
92% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2023
$70m
SERIES C
Mar 2022
$50m
SERIES B
Total funding: $141.5m
Company benefits
- GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
- BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
- PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
- SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
- BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We'll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You'll be given a discount code to share for 20% off
Company HQ
Panhandle, San Francisco, CA
Leadership
Laura Hughes
(Co-Founder & CEO)They worked in Product Operations at Google before becoming Head of Hospitality at Airbnb. They are a Board Member at both Eat Real and TaskRabbit.
Sarah Hardy
(Co-Founder & Chief People / Experience Officer)They were a Senior Project Manager at Corcoran Sunshine Marketing Group, and then a freelance consultant. They worked in Airbnb's Strategic Planning and Operations division.
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