Senior Growth Marketing Manager, Airbnb
EMEA, Search Engine Marketing
Community marketplace for holiday accomodation
Posted today
Community marketplace for holiday accomodation
1001+ employees
Posted today
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- The ideal candidate is energetic and a self-starter willing to dig in and own the foundations of our program
- You can ramp up quickly and work effectively with little oversight and prioritize and manage your own work, clearly tying it to the goals of the larger team, and the business as a whole
- Candidates must demonstrate a clear understanding of SEM within Growth Marketing, and how Growth Marketing influences overall company growth
- Our ideal candidate has extensive experience owning SEM and other parts of the growth marketing funnel, and is a proven thought partner for cross functional as well as regional teams
- 8+ years of relevant experience working at an in-house growth marketing team
- Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
- A strong analytical mindset with the ability to connect data to creativity
- Collaborative in approach and empathetic in nature
- Strong written and verbal communication, able to translate technical concepts into easy to digest information
- Organized and with attention to detail
- Proactive desire to understand and take pride in how your work contributes to the bigger picture
What the job involves
- Growth Marketing at Airbnb is at the intersection of marketing, data and technology
- We are looking for a Senior Growth Marketing Manager supporting our Search Program
- They will be responsible for leading their regional SEM, and full-scale SEM initiatives from concept to completion, helping to raise the bar of expertise in our team
- Airbnb is looking for a Senior Growth Marketing Manager that will own a significant part of our growth marketing SEM program
- With your expertise, we will expand our current program and prepare for the future of both the industry and Airbnb
- Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes
- Develop an effective optimization process to quickly identify and respond to changes in performance
- Proactively find new opportunities for growth and efficiency gains
- Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance
- Research and leverage SEM industry trends and competitive analysis to inform marketing strategies
- Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program
- Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities
- Work closely with our regional partners to fully support regional goals
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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