Lead Product Marketing Manager, Sandbox VR
CRM & Loyalty
$115-125k
Immersive virtual reality gaming experiences
Job no longer available
Immersive virtual reality gaming experiences
201-500 employees
Job no longer available
$115-125k
201-500 employees
Company mission
To bring people closer together though world-class immersive experiences.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or technical lens preferred
- Strong skillset in quantitative analysis, technical proficiency, customer journey mapping. Ability to interpret data, generate insights, and make data-driven decisions to optimize strategies. Must be able to translate data into action-oriented recommendations
- 5+ years of experience in CRM, PMM, or loyalty marketing. Previous experience with a big box retailer or global brand is a plus!
- Must have experience with CRM platforms, loyalty management systems, and marketing automation tools; proficiency in Salesforce, Oracle, Cheetah, Braze or similar platforms is preferred (please note on application). Bonus points if you’ve implemented ML to drive recommendations/optimizations and know the fundamentals of algorithmic models
- Excellent communication and collaboration skills, with the ability to effectively influence stakeholders at all levels and build strong cross-functional relationships
- Strategic thinker with a customer-centric mindset and a passion for driving customer engagement and loyalty through innovative CRM and loyalty programs
- Must be a leader who simultaneously embraces an entrepreneurial mindset. Able to translate ideas into actions
- Knowledge of industry trends and best practices in CRM, loyalty marketing, and customer engagement
What the job involves
- Sandbox VR is seeking a dynamic and experienced PMM to lead our CRM (Customer Relationship Management) and Loyalty initiatives
- As the Lead Product Marketing Manager - CRM & Loyalty, you will play a pivotal role in driving customer engagement, retention, and loyalty through the development and execution of strategic CRM programs and loyalty initiatives
- You will be responsible for implementing data-driven strategies to optimize the customer journey, enhance brand loyalty, and maximize customer lifetime value for the Sandbox VR brand
- Develop and implement a comprehensive CRM strategy that leverages customer data to personalize communication, drive engagement, and increase customer retention across all touch points. Channels include email, SMS, Website and in store POS
- Create go-to-market strategies and performance targets for all customer-facing new programs. Leverage data to course correct real time as needed to bolster success
- Oversee the implementation, management and evolution of our loyalty initiatives, including program design, member acquisition and retention strategies, rewards structure, and program enhancements. True P&L responsibility to optimize incremental operating income
- Utilize data analytics and segmentation techniques to identify key customer segments, behaviors, and preferences, and develop targeted CRM initiatives and loyalty rewards tailored to each segment
- Establish KPIs and metrics to measure the effectiveness of CRM and loyalty initiatives, monitor performance, and conduct regular analysis to identify opportunities for optimization and improvement. Work with data team and internal marketing measurement partners to surface and accelerate performance
- Conduct market/competitive research and customer insight studies with agency partners to understand needs and broader ecosystem
- Collaborate closely with cross-functional teams, including product & technology (PMs and engineering), store operations and customer service, to ensure alignment of CRM and loyalty initiatives with roadmaps, resourcing, implementations and broader business objectives
- Create messaging and positioning guidelines (value prop) synthesizing comprehensive understanding of customer needs, program benefits, and macro environment
- Evaluate and implement CRM technologies, tools and partnerships to support customer segmentation, campaign management, and performance optimization, ensuring the effective utilization of data and technology to drive results
- Be a brand evangelist, walking the tightrope between lifting performance and honoring the brand’s integrity
Our take
Virtual Reality has existed for decades now, but even recent developments in the technology lack essential factors such as physical immersion and social interaction. Existing VR systems are dominated by sit-down single-player setups, and more immersive experiences are generally expensive and limited spatially.
Sandbox VR operates physical virtual reality spaces for customers to enjoy a multiplayer gaming experience within. The startup aims to produce a content ecosystem to compete with existing VR developers for legacy consoles, combatting the expensive technology costs by charging per usage within a fixed location.
Whilst VR is breaking into the mainstream video game console landscape, Sandbox VR stands out by providing an affordable opportunity to test technology that is too impractical and costly for home experiences. Furthermore, the unique approach to multi-player and physical-space-focused VR demonstrates the potential to maintain interest in an industry that consumers have high expectations of.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2021
$37m
SERIES B
Oct 2019
$11m
SERIES A
Total funding: $119m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Steve Zhao
(Founder & CEO)Having studied at UC San Diego, Steven founded Blue Tea Games in April 2006. They then founded Sandbox VR in April 2016, serving since as CEO.
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