Senior Product Manager, Appcues
$140-170k
+ Equity package
Platform for measuring product adoption
Be an early applicant
Platform for measuring product adoption
21-100 employees
Be an early applicant
$140-170k
+ Equity package
21-100 employees
Company mission
To make product adoption management and improvement easier, without needing to rely on a developer.
Role
Who you are
- This is a high-impact role for someone who thrives at the intersection of product vision, user empathy, and commercial strategy — and wants to build tools that help other product teams succeed
- 5+ years of experience in product management for SaaS or software products
- Strong product sense and a track record of delivering features that drive real customer value
- Comfort with ambiguity and ability to move quickly in a fast-paced, evolving environment
- Solid understanding of user experience design, experimentation, and agile delivery
- Excellent collaboration, communication, and stakeholder management skills
- Experience with product analytics and customer feedback tools (e.g., Amplitude, Mixpanel, FullStory, Hotjar, Pendo, etc.)
- Bonus: Experience with platforms that support onboarding, engagement, or growth-focused features
What the job involves
- We’re looking for a Senior Product Manager to play a pivotal role in shaping the future of our platform
- This isn’t just about shipping features — it’s about driving real, measurable impact for our customers and our business
- As the product leader for one of our most critical areas, you’ll be responsible for defining strategy, leading cross-functional execution, and launching innovative solutions that help our customers create powerful, in-app experiences that accelerate user activation and retention
- You’ll work across product, engineering, design, marketing, and customer success to bring new capabilities to life and scale adoption
- You’ll own key product initiatives from concept to delivery — whether it's driving first-time user success, optimizing the trial experience, or enabling teams to measure the ROI of their onboarding flows
- You'll help us grow by helping our customers grow
- Own the end-to-end product lifecycle for core areas of our platform, from customer discovery and roadmap definition, go-to-market strategy and delivery and iteration
- Work closely with design, engineering, and go-to-market teams to bring new features to life that are intuitive, impactful, and scalable
- Lead customer discovery efforts to deeply understand user needs, pain points, and goals
- Collaborate with internal teams to support product-led growth, adoption, and retention strategies
- Prioritize opportunities and define clear problem statements, success metrics, and hypotheses to guide decision-making
- Monitor financial metrics and product usage data and feedback to continuously improve the user experience and drive business and customer outcomes
- Represent the voice of the customer and advocate for high-quality, user-centered product development
Our take
Every digital business deals with change, and much of this change comes with adopting new products relative to improving processes. Evaluating the effectiveness of respective products requires its own methodology and investment in time, energy and expense. The digital experience platform is a growing but lucrative market that reached a valuation exceeding $20 billion in 2025.
Appcues has created a no-code platform that allows businesses to analyze product usage as well as communicate their reactions. Appcues is easy to integrate into pre-existing platforms as it functions as a Google Chrome extension. Once you establish an account, you can log into Appcues Studio and manage flows and events, target experience, and app feedback.
Appcues provides consumers with a smoother on-boarding experience by offering product tours and welcome messages. This simple-to-use system has already been welcomed by a variety of large vendors including Lyft, Clearbit and AdRoll.
Freddie
Company Specialist at Welcome to the Jungle
Insights
71% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$32.1m
SERIES B
Aug 2018
$10m
SERIES A
Total funding: $45.8m
Company benefits
- You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy
- We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology
- Home office not cutting it? We'll reimburse your monthly coworking fees
- Equity offerings
- We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!
- We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Jackson Noel
(Co-Founder & CEO)Having worked for GE Capital for 3 years, Jackson took an MIT MBA before working for a year in Growth for Testive. They left this in 2014 having co-founded Appcues in 2013.
Jonathan Kim
(Co-Founder & Board Member)Jonathan started their career as a Fenway News Online Editor for 3 years, before working at Performable and serving as a Subspot Software Engineer in 2013. Having founded it in 2013, they have been a Board Member at Appcues since June 2020.
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