Demand Generation Manager, Agriplace

Growing Impact Scale Up

Salary not provided

Salesforce

Hubspot

Mid and Senior level

Amsterdam

3-5 days a week in office

Compliant supply chain solutions for agriculture

Posted today

Compliant supply chain solutions for agriculture

21-100 employees

B2BFoodComplianceSupply ChainAgricultureSaaSData Sharing

Posted today

Salary not provided

Salesforce

Hubspot

Mid and Senior level

Amsterdam

3-5 days a week in office

21-100 employees

B2BFoodComplianceSupply ChainAgricultureSaaSData Sharing

Company mission

To make compliance simple, affordable and insightful for all actors in the supply chain.

Job

Company

Role

Who you are

Bachelor or Masters degree in Marketing or related field
Proven experience (3-5 years) in demand generation in a B2B SaaS environment
Proven ability to drive pipeline and revenue growth through multi-channel demand campaigns
Deep knowledge of paid advertising, display advertising, social media, SEO and SEA
Strong grasp of performance marketing, marketing automation, and CRM tools (e.g. Hubspot or Salesforce)
Experience with driving Account Based Marketing programs
Experience working closely with sales and product marketing teams in a fast-paced, collaborative setting

What the job involves

You will be responsible for creating and executing a comprehensive demand generation strategy to drive customer acquisition, revenue growth, and market expansion.
You’ll be working alongside a talented team consisting of our Growth Marketer, Sustainability & Marketing Assistant and reporting into the Head of Marketing.
Join our team during this exciting phase and play a key role in shaping our companies growth trajectory
Develop and execute a data-driven demand generation strategy aligned with the company's business objectives
Plan and execute demand generation campaigns that engage and attract high-intend leads
Launch and optimize end-to-end demand generation across channels including email, paid media, webinars, events, SEO, SEA and ABM
Measure campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion
Leverage tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, or Salesforce to launch and track campaigns
Partner with content, sales and product marketing to ensure campaign messaging is relevant, compelling, and aligned with market needs

Our take

Agriplace delivers a platform to help buyers in the agriculture space streamline their supply chains for cost, simplicity and compliance. Granting access to a wealth of farm data, it empowers users to make the best choices while freeing them from lengthy research and vetting processes.

The platform features automated data collection and checks on certificates and lab analyses, with a portal for each supplier to share their documentation. On top of this, it is able to search and retrieve certificates from sources such as GLOBALG.A.P., GRASP, Tesco Nurture, SIZA, BRC and Planetproof.

These capabilities combine to make the platform a strong choice for those who want to make their processes more efficient without risking compliance. As the agriculture industry finally begins to warm to digital operations, there should be a good amount of opportunity in Agriplace's future.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Jul 2020

$0.2m

SEED

Aug 2019

$1.4m

SEED

Total funding: $1.6m

Company benefits

Fun & Inclusive team
Flexible working hours
Pension contribution
Travel reimbursement
Remote working
Rapid career advancement

Company HQ

Burgwallen Nieuwe Zijde, Amsterdam, Netherlands

Leadership

Nico Broersen

(Finance Director)

Founder at The Elements, and Chair Of The Board Of Directors for The Sustainable Nut Initiative. Former CEO of Natudis, and Co-founder and CEO of Videoland Nederland.

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