Director of Brand & Communications, Eleos Health
$160-190k
+ Equity
Voice-based AI for therapists
Be an early applicant
Voice-based AI for therapists
101-200 employees
Be an early applicant
$160-190k
+ Equity
101-200 employees
Company mission
To empower behavioural health clinicians with voice analysis and NLP technologies to measure and improve the outcomes of talk therapy.
Role
Who you are
- You are an enterprise storyteller and brand architect who knows how to translate business strategy into market influence
- You bring the strategic depth of a senior communications leader but are energized by the opportunity to build, stand up programs and shape perception by creating a durable narrative advantage in a high growth company
- You thrive in an environment where you can create structure from ambiguity and directly influence company trajectory
- Having experienced working in fast paced environments you know how to prioritize speed and quality and outcomes vs. volume
- 10 + years of experience in brand, corporate communications, PR management and content creation with at least 3 years in a leadership role at a high-growth B2B healthcare company
- Experience operating at or partnering closely with executive leadership in high growth B2B environments
- Proven success building brand and communications functions that scale with company growth
- Experience leading analyst relations programs
- Executive-level storytelling and narrative development
- Experience advising senior leaders on communications and reputation strategy
- Strong organizational leadership and team building capabilities
- Strong leadership and people management skills with the ability to build, inspire and guide a high-performing team in a dynamic environment
- Exceptional communication, storytelling, and creative skills, with the ability to present complex ideas clearly and persuasively
- Depth of expertise in brand and content marketing with breadth of expertise in website management, SEO, conversion rate optimization, multimedia production, public relations and social media management
- Superb project management skills with the ability to prioritize and execute multiple initiatives simultaneously
- Excellent cross-functional collaboration skills with the ability to influence and build alignment across diverse stakeholders
- Ability to thrive in a fast-paced, high-growth environment with shifting priorities and evolving business needs
- Command of established and emerging technologies used by brand and content professionals to execute and scale high-quality content development
What the job involves
- We are seeking a visionary Director of Brand and Communications to define and scale our enterprise narrative, elevate market perception and build a category-defining brand in a high growth environment
- This is a pivotal leadership role within the marketing team and comes during an inflection point in our growth trajectory
- Reporting to the VP, Marketing and partnering closely with the CEO and executive team, you will own how we show up to the marketing shaping our corporate narrative and building the communications and brand infrastructure required to support rapid scale
- You will lead an integrated function spanning brand content, communications, crisis communications readiness, analyst engagement (e.g. KLAS, Gartner) website strategy and executive visibility
- For the right leader this may be an opportunity to move from operating within a scaled machine to building and shaping the narrative of a category leader with executive access, enterprise influence and the ability to architect the function end-to-end
- Corporate Narrative & Messaging Architecture
- Define and operationalize the company’s corporate narrative, ensuring alignment to platform vision, market differentiation and growth strategy
- Translate business and product strategy into compelling messaging frameworks for customers, partners, analysts, media and employees
- Establish narrative governance across marketing, sales, product and executive communications
- Brand Strategy & Leadership
- Define and evolve the company’s brand identity and voice to ensure consistency across all touchpoints
- Lead brand initiatives to reinforce market leadership and differentiation
- Embed brand strategy across GTM program, product launches and customer storytelling
- Team Leadership & Development
- Lead a lean team of creative professionals and manage agencies and contractors
- Employ an AI-first approach for content creation
- Foster a culture of collaboration, innovation, and accountability and coach for career development
- Public Relations & Communications
- Own the global PR strategy, including agency selection, management, performance and budget
- Drive proactive media engagement to elevate thought leadership, innovation and market authority
- Lead press strategy across product launches, partnerships, funding, customer milestones and corporate announcments
- Prepare and position executives for media visibility and speaking opportunities
- Develop and operationalize crisis communications frameworks and response protocols
- Serve as strategic advisor to executive leadership during sensitive or high risk situations
- Conduct proactive scenario planning and media training
- Analyst Relations
- Own analyst relations strategy
- Shape analyst understanding of company vision, platform narrative and differentiated value
- Lead preparation for analyst evaluations, reports, and briefings
- Partner with Product Marketing and Product to align roadmap storytelling with analyst expectations
- Content Strategy & Content Marketing
- Develop and execute a content strategy that drives awareness, engagement, and market authority
- Oversee the production of high-impact content, including reports, videos, case studies, executive POVs, and multimedia storytelling, whitepapers
- Ensure content supports both brand elevation and pipeline generation
- Creative Development & Execution
- Direct graphic design, multimedia production, and visual storytelling
- Lead copywriting initiatives, ensuring messaging consistency across channels and sales assets
- Oversee development of creative assets for integrated GTM initiatives
- Website Optimization & Search Engine Optimization (SEO)
- Own corporate website strategy, performance and roadmap
- Lead narrative architecture, UX, SEO and conversion optimization
- Position the website as the system of record for corporate story and buyer engagement
- Partner Director, Marketing to maximize digital performance and to maximize website performance
- Cross-Functional Collaboration
- Partner closely with Product Marketing, Lifecycle Marketing, Product, Sales, and Customer Success teams to align brand and content strategies with business goals
- Work with internal and external stakeholders to bring campaigns to life and ensure alignment across teams
- Performance & Budgetary Management
- Establish KPIs across brand equity, share of voice, analyst perception and digital performance
- Manage communications and brand budget, optimizing spend and agency ROI
- Analyze impact and prioritize initiatives that strengthen brand and drive growth
Our take
Mental health is becoming less taboo, and more and more it is treated as an important component of personal healthcare, but there are few technologies on the market to help the professionals who deliver these vital services. Eleos Health delivers voice-based AI solutions for therapists, to make their jobs easier and provide additional intelligence into their sessions with patients.
Eleos Health is the leader in CareOps automation for behavioural health, and its voice-to-insights technology is the first of its kind. The platform functions across a therapist’s whole workflow; taking notes and analysing hundreds of data parameters per appointment to deliver smart insights. Most importantly, the NLP and voice analysis provided frees professionals up to focus on treatment and care.
Eleos Health has experienced impressive customer retention and recurring revenue, showing the value that therapists have found in its product. The company has seen substantial investment which will enable it to deepen product and business development, hire talent and increase service and sales teams. In 2023 a study was published showing that the use of AI in behavioral health treatment can effectively help patients adhere to evidence-based care activities, evidencing the value of Eleos' work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2025
$60m
SERIES C
Sep 2024
$8.3m
SERIES B
Total funding: $136.3m
Company HQ
East Cambridge, Cambridge, MA
Leadership
Alon Joffe
(CEO)Former Member of the Investment Team at New Era Capital Partners. Worked in Business Development at Peres & Associates Global Advisory.
Dror Zaide
(GM)Previously founded The Soul Bird Project, ZaidAir and Givit. Former student of the Zell Entrepreneurship Program, and alumni of the BIPA Program.
Alon Rabinovich
(CTO)Former student of the Zell Entrepreneurship Program. Previous experience in Software Development and in Security Research.
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