Director of GTM Campaign Enablement, ZoomInfo
$136-187k
+ Bonus, commission and equity.
2-4 days a week in office
Market intelligence and contact details database
Be an early applicant
Market intelligence and contact details database
1001+ employees
Be an early applicant
$136-187k
+ Bonus, commission and equity.
2-4 days a week in office
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- 8+ years of experience in GTM, marketing operations, or campaign enablement
- Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes
- Expertise in building operational frameworks and driving accountability across multiple stakeholders
- Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions
- Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions
- Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms
- Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively
What the job involves
- The Director, GTM Campaign Enablement Manager is a seasoned and strategic thought leader responsible for coordinating, executing, and optimizing Go-To-Market (GTM) campaigns
- Reporting to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer’s leadership team, this role drives the alignment of cross-functional teams to deliver cohesive, end-to-end campaigns that fuel pipeline and revenue growth
- This critical position ensures the seamless execution of GTM campaigns across all touchpoints, from creation to implementation and measurement, while establishing frameworks and processes to promote accountability and success
- Strategic Campaign Execution:
- Design and oversee a centralized GTM campaign enablement and execution framework, ensuring all required actions are clearly outlined and executed effectively across teams
- Partner with marketing, sales, SDRs, and other GTM stakeholders to ensure campaign strategy and execution are aligned with business goals
- Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes
- End-to-End Campaign Enablement:
- Coordinate the execution of GTM campaigns across all stages, including creation, execution across multiple channels, SDR follow-up sequences in Outreach, and AE enablement with tailored talk tracks
- Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals
- Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed
- Pipeline Management & GTM Insights:
- Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, with a specific focus on campaigns driving measurable results
- Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts
- Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives
- Reporting & Performance Frameworks:
- Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement
- Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization
- Ensure all reporting aligns with broader business objectives and demonstrates the value of GTM campaigns
- Operational Excellence:
- Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams
- Anticipate potential roadblocks and proactively implement solutions to ensure seamless execution
- Maintain a high standard of operational rigor, ensuring consistency and impact across all GTM efforts
- Cross-Functional Collaboration & Influence:
- Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives
- Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams
- Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives
- Comply with all applicable Company policies and procedures. Regular and consistent attendance, including in-person attendance where required
- Other work as assigned by your manager or leadership
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximizes synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Vancouver
Leadership
Henry Schuck
(CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
Salary benchmarks
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