Brand Media Lead, Webflow
$167-223k
Salary shown for US and dependent on location. For Canada: 185,000 - 223,000 CAD. + Bonus program + Equity
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$167-223k
Salary shown for US and dependent on location. For Canada: 185,000 - 223,000 CAD. + Bonus program + Equity
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 5-8+ years of experience in media planning/buying, with significant focus on brand/awareness campaigns (not exclusively performance/direct response)
- Strong understanding of media buying methods (auction vs. reservation, CPM vs. CPV, upfront vs. scatter) and negotiation experience
- Deep expertise across brand media channels: CTV/OTT, programmatic display, streaming audio, digital out-of-home, and/or traditional media
- Experience working with DSPs (The Trade Desk, DV360, etc.), ad servers, and brand measurement tools
- Fluency in brand measurement methodologies: brand lift studies, MMM, attention metrics, reach/frequency optimization
- Track record of translating campaign briefs into effective media strategies that deliver against brand KPIs
- Excellent communication skills—able to present media strategies to stakeholders and synthesize complex data into clear narratives
- Agency or in-house experience at a B2B technology company or high-growth brand
- Experience building brand media functions from the ground up or scaling existing programs
- Familiarity with media agency RFP processes and managing external agency relationships
- Experience with integrated campaigns that span brand awareness through demand generation
- Background in SaaS, developer tools, or creative/design technology sectors
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- Permanent
- We're looking for a Brand Media Lead to own the strategy, planning, and execution of Webflow's brand media investments
- This role sits at the intersection of brand strategy and media execution, translating campaign objectives into high-impact media plans that build awareness, shift perception, and drive consideration among our target audiences
- You'll partner closely with Brand Strategy leadership to understand campaign briefs, then develop and execute media strategies across channels, including connected TV (OTT), audio, programmatic display, and emerging formats
- You'll manage agency and vendor relationships, negotiate media buys, and work with Marketing Analytics to measure impact through MMM, brand lift studies, and other measurement frameworks
- This is a strategic, hands-on role for someone who loves both the art and science of media—understanding the nuances of different channels while staying rigorous about measurement and optimization
- You'll have the opportunity to shape how a fast-growing brand shows up in the market and build the infrastructure for brand media at Webflow
- Reporting to the Director, Growth Marketing
- Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration
- Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency
- Develop buying strategies across programmatic, reservation-based, and direct buys; determine optimal CPM, CPV, and other buying methods
- Stay current on media trends, emerging platforms, and innovations in brand advertising (CTV, retail media, audio, digital OOH, etc.)
- Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities
- Direct contractor resources in execution, including trafficking, budget management, and campaign setup
- Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance
- Ensure brand safety and viewability standards are met across all placements
- Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing
- Analyze campaign performance and synthesize insights into actionable recommendations for future planning
- Build post-campaign recaps that connect media execution to brand and business outcomes
- Collaborate with Brand Strategy on campaign briefs, ensuring media plans ladder up to brand objectives and target definitions
- Work with Creative teams to align on asset specifications and delivery timelines
- Partner with Growth Marketing on integrated campaigns that span brand and performance objectives
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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