Data Analyst, DeepIntent
$80-90k
More information about location
Healthcare advertising platform
Job no longer available
Healthcare advertising platform
201-500 employees
Job no longer available
$80-90k
More information about location
201-500 employees
Company mission
To measurably improve the lives of patients through innovation at the heart of advertising technology and healthcare.
Role
Who you are
- We’re looking for someone with experience in either media or health/pharma and a solid acumen of understanding consumer digital behavior and media metrics
- The ideal Data Analyst is passionate about working with datasets and has excellent problem solving, analytica, and proactivity skills
- 1+ years of working experience in digital marketing. Emphasis on analytics-related initiatives preferred
- Media, agency, and/or health pharma experience required
- DSP and Programmatic experience preferred
- SQL knowledge preferred
- Exceptional excel and powerpoint skills
- Experience with health and pharma measurement methodologies a bonus
- Hands-on analytical experience working with Marketing Analytics tools like Google Analytics, R, SQL, DCM, and other BI tools
- Expertise in applying both qualitative and quantitative methodologies along with more specialized approaches applied to customer behavior
- Knowledge of standard research methodologies, data analysis techniques and marketing procedures
- Ability to effectively interact with individuals in all areas of the organization and distill large amounts of data into a few important takeaways or action items
- Ability to communicate Marketing Analytics insights and recommendations to key stakeholders, clearly and concisely
- A demonstrated track record of consistently meeting and/or exceeding performance expectations
What the job involves
- You will report to the Senior Analytics Manager, and will be the quarterback of our analytics and delivery of presentations of our performance with some of our most important clients
- This role will be responsible for analytics on advertiser metrics on digital marketing and advertising with an emphasis on programmatic
- You will develop insights and optimization recommendations to impact performance and allocations of media spend
- Lead advertiser and agency analytics relationship and presentation of data, campaign performance, insights, optimizations, and ROI
- Achieve clarity on advertiser and internal KPIs and goals and translates data into insights, actionable recommendations to optimize campaign performance
- Responsible for timely external delivery of campaign reporting and internal tracking against KPIs
- Quarterback measurement and optimization recommendations on campaigns to achieve client and internal KPIs and benchmarks
- Use analysis as appropriate for segmentation, drivers, prioritization and deep-dives on audiences, consumer behavior etc
- Provide oversight of data accuracy through various measurement tools used on campaign performance
- Serve as internal and client expert on analysis and results-oriented campaign progress including Sales and marketing communication and client delivery of quarterly performance reviews
Our take
Pharma companies have been slower to adopt programmatic advertising due to unique targeting and regulatory challenges. This has hindered their ability to effectively communicate their wellness services and engage the right audiences. DeepIntent was founded to address this gap with technology that enables better communication and more targeted advertising.
The platform is developing a marketplace that integrates offline health data with online identity, creating a privacy-safe environment for media buyers and sellers. This allows pharma companies to connect with target audiences while meeting regulatory standards and making their advertising more efficient.
DeepIntent has a number of awards to its name, including recognition for its HealthFirst Vaccine Audiences solution, which was named one of 2024's most innovative products by PM360. With this and continuing growth, the company is well-positioned to lead in health advertising for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- 401(K) Matching: Our 401(k) program includes a 4% company match
- Referral Bonuses: Since great people know great people, we offer referral bonuses up to $5,000
- Generous Benefits: Our top-notch healthcare benefits include free dental and vision
- Pet Insurance: With Fetch, our top-notch health insurance also extends to your pets
- Parental Leave: We offer up to 16 weeks of paid leave to new parents
- Wellness Benefits: We care about your whole health and offer free fitness, family planning, and meditation resources
- Flexible PTO: We offer a flexible PTO program
- Tech Stipend: DeepIntent provides a monthly stipend for Wi-Fi and cellular service
- WFH Allowance: We want to help you set up your home workstation for success
- Team Events: We have a fun team and offer plenty of opportunities to connect
Company HQ
Theater District, New York, NY
Leadership
Chris Paquette
(Founder & CEO)Previously worked as a Data Scientist at the Memorial Sloan Kettering Cancer Center.
Salary benchmarks
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