Growth Marketing Manager, Coverflex

• 5+ years in performance marketing, growth, or demand generation roles
• Proven experience with paid acquisition channels, lifecycle marketing, and referral programs (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit)
• Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
• Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won
• Constantly on the lookout for first-mover advantages, whether through new channels, tactics, hacks, or growth opportunities
• Always looking for first-mover advantages — new channels, tactics, hacks, experiments
• Strong business ownership mindset: able to define strategy, implement initiatives, and analyze performance metrics
• Owner: you treat SQLs and pipeline as your personal responsibility, not someone else's problem
• Hands-on strategist: you've done the executor work for years — now you design and run the whole play
• First-mover curious: you're always watching what other fast-growing startups are doing and asking "why aren't we doing that?"
• Fast and rigorous: you move quickly, but your experiments are structured and your learnings are documented
• Proactive collaborator: you bring the Sales and BDR teams into your world early, not after the fact

Desirable

• Spain is one of Coverflex's key growth markets — and this role exists to accelerate it
• You'll own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline. Your work feeds the sales team directly, and your numbers are the business's numbers
• You’ll know you’re successful when, after 90 days, you’ve:
• Generated a consistent flow of SQLs and inbound/outbound leads
• Leads using Inbound and Outbound channels
• How we’ll measure success:
• Main KPI 1: SQLs (Sales Qualified Leads)
• Main KPI 2: Leads generated via inbound and outbound channels
• Main KPI 3: Net new initiatives launched and the uplift in revenue coming from those
• You'll need to adapt fast — the market gives you feedback daily, and you're expected to act on it, not wait for direction
• The tooling landscape moves fast — what is state of the art today may be obsolete in three months
• You'll be running paid, outbound, and lifecycle channels simultaneously — and expected to know where to double down