Marketing Technology Specialist, CarTrawler
More information about location
2+ days a week in office
Car rental & mobility solutions
Open for applications
Car rental & mobility solutions
201-500 employees
Open for applications
More information about location
2+ days a week in office
201-500 employees
Company mission
To enable the world's leading brands in travel to offer better transport services to their customers.
Role
Who you are
- At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governance
- Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems
- Proven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systems
- Proficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologies
- Demonstrated experience in project management, stakeholder management, and cross-functional collaboration
- Strong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvements
- Excellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholders
What the job involves
- Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization
- Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations
- Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders
- Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient
- Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable
- Platform Architecture and Integration:
- Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems
- Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment
- Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems
- Data and Analytics:
- Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance
- Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure
- Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance
- Responsible for the technical implementation, optimization, and management of marketing technology platforms, with a primary focus on enhancing digital marketing capabilities through robust platform management, data governance, and stakeholder collaboration
- Support email development as a secondary function, enhancing the delivery of scalable email solutions to support CRM strategies and drive customer engagement
- Work closely with trading squads, campaign managers, CRM teams, and Product & Technology teams to deliver automated marketing solutions that achieve commercial objectives across multiple channels and partners
Our take
CarTrawler provides car rental and mobility solutions to travel industry players, allowing them to supplement their revenue and improve the experiences of their customers. It runs what is essentially a B2B marketplace for car rentals, through which airlines and travel agents can offer their clients end-to-end travel options.
The company has cemented its position within the industry through major partnerships and platform expansions. Most recently, Heathrow Airport selected CarTrawler to power the car rental offering on their website, giving customers access to thousands of suppliers and locations worldwide. The deal also reinforces CarTrawlers position as a leading B2B travel technology provider.
Alongside this, CarTrawler has attracted industry attention following reports that Expedia Group is exploring the potential acquisition or investment in the business. The speculation comes after a strong period of growth, with the company reportedly increasing adjusted EBITDA by 20% year-over-year in fiscal 2025 while continuing to expand its airline partner network, including Ryanair, American Airlines, Quantas, Etihad and Finnair. And a deal with Expedia would certainly place CarTrawler at the centre of the rapidly growing B2B travel technology market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (1 round)
May 2020
$113m
GROWTH EQUITY VC
Total funding: $113m
Company HQ
Farranboley, Dublin, Ireland
Leadership
Peter O'Donovan
(CEO)Peter joined CarTrawler in 206 as CPO, moving into the role of COO in 2018 and CEO in 2022. Previously, they spent 14 years at Paddy Power BetFair in various roles, including CPO.
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