Director of Product Marketing, Sonar
A.I.
More information about location
3+ days a week in office (San Mateo, CA)
Code verification for the AI era
Be an early applicant
Code verification for the AI era
501-1000 employees
Be an early applicant
More information about location
3+ days a week in office (San Mateo, CA)
501-1000 employees
Company mission
To enable developers and development teams to write clean code and remediate existing code organically, so that they can focus on the work they love and maximize the value they generate for businesses.
Role
Who you are
- Proven leadership: 10+ years in Product Marketing within DevOps, AppSec, or Enterprise Software, including 2+ years at Principal level or higher. Experience working closely with developers is a strong plus
- Technical depth: Engineering degree or equivalent technical background preferred, with real understanding of the SDLC, CI/CD pipelines, and modern AI-native development
- Hands-on agentic AI experience: Regular, current use of agentic coding tools (Claude Code, Cursor, GitHub Copilot, Windsurf, or similar) and a clear, informed point of view on how AI agents are changing software engineering. This is not theoretical knowledge, it is practiced
- Public and customer-facing presence: A track record of delivering strong presentations directly to customers and speaking at AI coding or developer conferences. You are comfortable being the face of the product in front of a room
- Sales enablement that lands: Experience building enablement programs that get sales teams excited to sell, not just trained on talking points
- Strategic storytelling: Ability to connect technical detail to business value for both developers and executive buyers
- Analyst relations: Experience engaging industry analysts and participating in major research evaluations (Gartner Magic Quadrant, Forrester Wave)
- Communication mastery: Excellent written and verbal communication, with the ability to simplify complex ideas for any audience
What the job involves
- As Director of Product Marketing, you will lead Sonar's narrative for the era of agentic software development. You will define how the world's largest engineering organizations adopt AI coding tools, agents, and LLMs with confidence, knowing the code these tools produce is secure, reliable, and maintainable
- This is a hands-on, externally facing role. You will stand in front of customers and technical audiences to make Sonar's story land, and you will make our sales team the most confident and well-equipped team in the market
- Your work will directly shape how enterprises think about code quality and security as AI changes how software gets built
- Define and evangelize: Own the positioning and messaging hierarchy for the Sonar platform, grounded in customer outcomes rather than feature lists, and carry that narrative across every stage of the customer journey
- Shape the AI narrative: Build Sonar's point of view on the AC/DC (agentic SDLC), including AI coding tools, coding agents, and LLM-generated code, based on hands-on use of tools like Claude Code, Cursor, GitHub Copilot, and Windsurf
- Present to customers and the market: Deliver compelling presentations directly to customers and prospects, and represent Sonar on stage at major AI coding and developer events as a recognized voice in the space
- Energize sales: Build and deliver enablement content and positioning that does more than inform the sales team. It should get them genuinely excited and confident to sell in AI-driven deals
- Orchestrate cross-functionally: Act as the connective link between Product, Engineering, Sales, Demand Gen, Customer Success, PR, and Analyst Relations to keep go-to-market aligned
- Track the market: Maintain a sharp view of the competitive landscape across DevOps, AppSec, and AI tools, and turn that into input for product and sales strategy
- Build analyst and PR relationships: Partner with communications on analyst briefings (Gartner, Forrester) and media relationships that reinforce Sonar's leadership in code quality and security
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Our take
It has been reported that bug-prone software costs enterprises close to $3T every year, and with developers now handling higher volumes of code than ever, Sonar’s products automatically ensure that only clean code is embedded when they update software.
The company was founded in Switzerland in 2008, and has become a market leading platform for code quality control. While its first decade was encouraging, the period from 2018 and today has been an astounding period of hyper growth.
It has earned Unicorn status, opened up offices across Europe, as well as in the US and Asia, and counts the likes of NASA, Microsoft, and IBM amongst its customer base. Indeed, the vast majority of the Fortune 100 use Sonar.
With its position at the head of the market established, Sonar is aiming to expand its headcount and continue its momentum, especially in the US and Asia-Pacific, where the tech industry is booming
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Apr 2022
$412m
LATE VC
Nov 2016
$47m
LATE VC
Total funding: $459m
Company benefits
- Flexibility to work from home 2 days a week on Wednesdays and Fridays
- 401K Plan: Sonar US matches up to 4% of gross salary
- 90% healthcare premium coverage for employees, 60% for dependents
- Life and disability insurances fully paid by Sonar. Sonar covers 100% of Telemedicine for FTE whom are covered by Sonar medical
- EAP (Employee Assistance Program) Health Savings Accounts (HSA, FSA, DCFSA). Supplemental coverage is offered by EE's expense
- Hospital Indemnity, Accident, Critical Illness
- Pet Insurance
- Time Off: 25 PTO days plus additional days based on seniority and circumstances
- Commuting: Public transport reimbursement of 60% for annual subscription
- Free parking space
Company HQ
Vernier, GE
Leadership
Tariq Shaukat
(CEO)Previously a President and Advisor to the CEO/Board of Directors at Bumble. He also spent 4 years at Google as the President of Google Cloud and 4 years at Caesars Entertainment as CCO.
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