Senior Integrated Marketing Manager, Coupa
Payments
Business spending management platform
Job no longer available
Business spending management platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- 5+ years of B2B enterprise software experience in a growth marketing or integrated marketing capacity
- Bachelor’s degree in marketing or related field required
- Extensive experience with funnel metrics and demonstrated success in moving the needle on critical pipeline goals
- Integrated marketing expertise and creative problem-solving skills—global experience ideal
- Technology marketing background, specifically in SaaS
- Procurement, Finance, IT or Supply Chain experience and topical expertise preferred
- Strong data-centric focus and advanced knowledge of digital marketing and marketing automation best practices
- Exceptional organizational skills and the ability to manage multiple complex programs and priorities simultaneously
- A resourceful, self-motivated leader with a growth mindset and the ability to adapt to evolving business needs
What the job involves
- Coupa is actively seeking a Senior Manager, Integrated Growth Marketing, Americas to join our Americas Growth Marketing team
- Reporting to the Sr Director, Integrated Marketing, this role is essential for achieving Coupa’s pipeline and revenue objectives by driving cohesive and impactful integrated marketing programs across the region
- Design and execute high-impact integrated marketing programs across a diverse channel mix, including campaigns, email nurtures, webinars, virtual/physical events, and more, in support of Coupa marketing at large
- Act as the Project Leader/Quarterback for key programs, including driving growth, adoption and value for Coupa Pay
- Set vision, define objectives, align cross-functional teams, manage communication, and report progress for all owned programs
- Drive the generation of high-quality leads and partner closely with Accoutn Development Representatives, Sales and Marketing Operations to ensure seamless lead flow and conversion into qualified pipeline
- Bring new and innovative ideas to the table to test, measure, and learn from, constantly seeking new approaches to maximize lead quality and velocity
- Work with the Partner Marketing team to leverage partners as part of the overarching Coupa Pay strategy, as an important part of the go-to-market ecosystem
- Lead and drive a cross-functional marketing team composed of peers from Content Marketing, Customer Marketing, Partner Marketing, Integrated Marketing, Demand Generation and regional Growth Marketing, as well as third-party agency partners
- Act as the central point of coordination and decision-making for all aspects of the integrated programs for Coupa Pay and corresponding solutions
- Hold functional teams accountable to program objectives and ensure successful, unified execution
- Oversee, evangalize and execute go-to-market regional strategy and execution with PSM and Coupa Pay teams
- Drive pipeline and revenue growth and ensure the timely delivery, measurement, and success of program KPIs
- Utilize data and analytics tools to measure program effectiveness, accurately track KPIs, and provide consistent, actionable reporting to executive stakeholders
- Monitor funnel metrics and identify levers for generating qualified leads and accelerating pipeline velocity
- Maintain a strong sense of accountability and proactive mindset, taking full ownership of results and anticipating future needs
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists as a provider of business spending management (BSM) services. Coupa has grown into its niche with its comprehensive platform allowing companies greater control over their spending, supply network and chain optimization, liquidity management and solutions for payment.
Coupa has been recognized as a leading brand in third party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
J. Charles Goodman
(Chairman of the Board, not founder)Serves as Chairman of the Board for multiple companies, including Proofpoint, Anaplan and Bottomline Technologies.
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