Senior Product Marketing Manager, Frontify
12 month FTC
Brand management platform
Be an early applicant
Brand management platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create a home where all brands can thrive.
Role
Who you are
- You can work in a hybrid format where you’re able to work on-site in our London office or St. Gallen office 2 times a week, and then choose where works best for you for the rest of the week
- You have 6+ years of experience in Product Marketing roles, with several years in B2B SaaS. Experience in marketing technology is a plus
- You are experienced in collaborating closely with Product Managers, commercial teams, and cross-functional teams
- You are passionate about understanding the product in-depth and sharing that knowledge and customer impact across the company. Being a product advocate is something that excites you!
- You are comfortable with user data and have experience in industry and customer research
- You excel at translating technical product information into clear, accessible insights that empower internal teams, and you proactively advocate for the product through presentations, demos, and hands-on knowledge sharing
- You've been successfully guiding, influencing, and collaborating with cross-functional teams such as product, engineering, and sales. 'Excellence’ isn't just a buzzword to you. It’s the measure by which you define the success of the many priorities you successfully juggle and execute
- You speak and write English fluently
What the job involves
- As Frontify’s Senior Product Marketing Manager, you’ll be on a mission to drive product growth by championing the customer perspective and translating technical capabilities into clear, compelling value propositions
- Working closely with Product Management and the broader Marketing function, you’ll develop a deep understanding of our products and their impact on customers, using this knowledge to refine messaging and highlight value
- Your day-to-day will involve partnering with Product Managers, Marketing teams and other Product Marketers to ensure our messaging speaks directly to our core audience of brand and marketing professionals
- With a solid grasp of the market landscape, you’ll empower teams across the business with insights that drive alignment and success
- You will act as a proactive advocate for Frontify’s product by sharing product features, use cases, and insights across the company
- You will utilize tools like Loom and Screenstudio for engaging video overviews, and join or host meetings to share knowledge, answer questions, and deepen team alignment
- You will maintain close relationships with key stakeholders in the Product, Marketing, and Commercial teams to create effective enablement materials and ensure ongoing alignment with Frontify’s strategic goals
- You will manage communication to keep everyone informed and aligned across product initiatives
- You will take lead on go-to-markets and create clear value propositions and marketing plans
- You will gather and synthesize customer and market insights, providing valuable feedback to product teams to inform development and enhance product-market fit
- You will bring data and findings to life in a way that drives decisions and fuels impactful product and feature updates
- You will collaborate with the Marketing team to support external campaigns for new product features and updates
- You will leverage customer and market insights to ensure messaging aligns with product goals and resonates with user needs
- You will translate technical specifications into benefit-led messaging that resonates with both users and business stakeholders
- You will use tools such as Figma, Gong, Amplitude, and Salesforce to manage projects, analyze data, and create presentations, with a focus on data-driven decision-making and content creation
Salary benchmarks
Our take
Global brands are experiencing exponential demand for more content across increasingly automated channels. Meanwhile, research has shown that employees spend about 16% of their time searching for information and assets they need, but are finding them only 56% of the time.
Frontify was created to be a central hub for companies, serving as a brand management portal that includes dynamic, modularised design systems, and brand assets that can be edited, maintained and shared with others across the company and beyond.
The company has invested past funds in its international growth and product development, doubling down on its unique combination of a full-suite service and high UX standards. It has also been expanding its executive team as it looks towards the next stage of its growth, which has begun with the acquisition of real-time image and video processing service TwicPics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2021
$50m
SERIES C
Jan 2020
$22.3m
SERIES B
Total funding: $80.6m
Company benefits
- Flexible Working Hours: In most roles you can plan your workday around family, friends, and you – not the other way round. We do things differently. No need to clock in at 8 AM and plan your holidays 3 months in advance
- Growth and rewards: Your contributions drive the company's growth, and we believe in rewarding your efforts accordingly. As a token of our appreciation, eligible new employees will receive stock options, in addition to a company bonus if we successfully meet our goals
- Community Feeling: While many of us work remotely, we still see a lot of value in collaborative and social places. We invest in our offices and aim to bring people together in-person and virtually (and often a mix of both)
- Work From Anywhere: Home office, New York, St. Gallen – wherever you are, you can join our team. Just be sure to bring some local specialties when you visit one of our offices
- Parent Friendly: We support the families of our team. We offer paid parental leave and always remain flexible to your needs and your schedule
- Healthcare Plans: If you’re based in the US, rest assured we’ll offer you an extensive healthcare plan
Company HQ
St. Gallen, SG
Leadership
Roger Dudler
(Founder & CEO)Previously a Senior Software Engineer at Namics in Switzerland. Also worked as a Developer for over a decade at various technology companies before founding Frontify.
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