Vice President of Marketing, Witco
All-in-one app for a better employee experience in the office
Job no longer available
All-in-one app for a better employee experience in the office
21-100 employees
Job no longer available
21-100 employees
Company mission
To elevate the workspace experience and empower people to do their best work.
Role
Who you are
- We are looking for a versatile and pragmatic leader who thrives in a dynamic, fast-paced environment
- You should be able to quickly identify challenges and find creative solutions, all while relying on your team for support
- Minimum of 8 years of experience in a marketing leadership role, with both strategic and operational expertise
- Proven experience in the B2B SaaS domain, particularly within the Enterprise segment
- A generalist VP who is both strategic and operational, ready to dive into any challenge, find practical solutions quickly, and adapt to evolving business needs
- Comfortable with a hands-on approach, willing to roll up sleeves and address both high-level and day-to-day operational challenges
- Deep understanding of global go-to-market strategies in competitive SaaS landscapes
- Strong brand ambassador skills, including the ability to write compelling LinkedIn posts and represent the brand externally
- Fluent in both English and French
What the job involves
- Based at our head office in Paris and reporting to the Chief Executive Officer, your role as VP of Marketing will be to lead the department with both a strong strategic vision and the ability to execute efficiently on a day-to-day basis
- The team currently consists of 3 people, with plans to expand as the company grows
- While you will need to directly handle some aspects of the marketing strategy and operations, you will also rely on your team to execute many tasks
- You will guide, challenge, and mentor your team to ensure the right direction, alignment, and quality of work
- Own and refine the Go-To-Market strategy, ensuring alignment with business objectives
- Provide leadership to the marketing team, translating strategic goals into actionable tasks, and offering guidance and feedback when needed
- Develop processes and tools to track ROI and optimize performance
- Collaborate closely with other VPs (Sales, CSM, and Product) to ensure alignment across departments and that campaigns meet cross-functional needs
- Design and scale growth strategies for both existing and new markets, in an Enterprise B2B market
- Own the full marketing funnel with one goal: generate a high-quality pipeline (inbound and outbound) and convert leads into paying customers
- Monitor lead conversion throughout the pipeline, adjusting marketing activities to optimize the lead cycle, closing rates, potential MRR, and overall company objectives
- Oversee the digital strategy (website, SEO, LinkedIn) and tools (CRM, analytics, CMS)
- Continuously optimize the website's content, structure, and SEO to stay ahead of competitors, regularly benchmarking against industry standards
- Manage the relationship with the external agency for more technical topics related to the website such as technical SEO
- Lead content creation (in both English and French) for various marketing channels with the ability to produce content personally (e.g.: LinkedIn posts)
- Develop effective sales enablement materials to support Sales, CSM, and PDM teams in promoting the platform
- Manage the end-to-end process of events, from booking to execution, including logistics and catering for both networking events and larger conferences
- Develop a proactive approach, to highlight key product features, driving value and customer stickiness for our platform
- Work closely with the product team to align content with the product roadmap, distributing visuals, videos, and other media to the right audience
- Partner with CSM to track and drive upsell and cross-sell opportunities by promoting the right features to the right customers
- Own the marketing department’s budget, making data-driven decisions on hiring and resource allocation based on company priorities and strategy
- Lead, mentor, and develop your team, empowering them to reach their full potential as top performers
- Foster cross-functional collaboration by helping implement processes and ensuring effective communication between teams (Sales, CSM, Product, etc.)
- Lead by example, balancing strategic vision with practical execution
Application process
- Screening interview
- Case study
- Meeting with VP Sales and marketing team
- Last interview with Founder & CEO
Our take
For many commercial property owners, managing building services can be costly and labour-intensive. Witco, formerly MonBuilding, solves this problem by providing building managers and owners with an all-in-one management app.
With Witco, building managers have access to a range of services, including meeting room reservations, identity verification and parking management. More recently, the app has been adapted to help facilitate the return of workers to offices. Despite some competition in the proptech market, such as fellow French company Matera, Witco has managed to differentiate itself by focusing on the commercial property space.
Having successfully launched in the UK, the company recently acquired SharingCloud, a move that will propel its customer base even further. With this success under its belt, the company is surely set for an even brighter future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2021
$14m
SERIES A
Jan 2019
$2.3m
EARLY VC
Total funding: $16.3m
Company HQ
Dupleix, Paris, France
Leadership
Eliane Lugassy
(Co-Founder & CEO)Previously worked as an M&A Associate at Rothschild Co. before co-founding Witco in 2016.
Salary benchmarks
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