Marketing Operations Specialist, Relay

• You have 3+ years of marketing operations experience
• You are proficient with marketing automation platforms such as Hubspot, Pardot and/or Marketo (or similar CRMs)
• You are a proactive problem-solver who tackles challenges with creativity and resourcefulness
• You excel in fast-paced environments, adapting seamlessly to evolving priorities while managing multiple projects with strong organizational skills and attention to detail
• You leverage your strong analytical skills and experience with marketing metrics to drive data-informed decision-making and achieve impactful outcomes
• You thrive in collaborative settings and enjoy working cross-functionally to achieve shared goals
• You are self-motivated and take ownership of your work, always pushing for excellence in everything you do

Desirable

• As our first Marketing Operations Specialist, you’ll play a key role in building and scaling our Revenue Operations function
• You’ll develop our marketing operations strategy and own the implementation of our tool stack, laying the foundation for scalable and efficient processes
• This role is critical for ensuring accurate performance tracking, seamless integration of marketing technologies, and maintaining data integrity
• You’ll collaborate closely with Marketing, Sales, and Data to enhance tracking, reporting, and overall marketing effectiveness
• Evaluate, implement, and manage marketing technology tools and systems (e.g. CRM, marketing automation, analytics platforms), while owning the overall marketing technology roadmap to support campaigns and initiatives
• Own, manage, and troubleshoot marketing tools and integrations with Salesforce and Marketo, ensuring seamless data flow between platforms to maintain operational efficiency and accurate reporting
• Develop and maintain scalable processes that improve the efficiency and effectiveness of marketing campaigns, lead generation, and lead routing efforts
• Build, track, and optimize marketing automation workflows, including lead scoring, lead nurturing, attribution mapping and segmentation to drive better conversion rates
• Monitor and enhance automation processes to incorporate emerging technologies and best industry practices
• Partner with cross-functional teams to ensure data accuracy, reporting, and analytics alignment, while managing top-of-funnel data and delivering insights that support strategic decision-making
• Oversee and maintain the marketing database, ensuring data integrity, conducting regular audits, and adhering to data privacy regulations
• Develop and execute marketing performance dashboards, providing real-time visibility into key metrics and campaign performance
• Troubleshoot and resolve technical issues, serving as the primary contact for all marketing automation and technology-related questions

• Stage 1: A 45-minute Google Meets video call with the CFO
• Stage 2: A 30-minute Google Meets video call with the Director of Brand
• Stage 3: A 30-minute Google Meets video call with a member of the Leadership team
• Stage 4: A take-home case study followed by a presentation to our team in a 45-minute Google Meets video call