Senior Email Marketing Manager, Fonoa
+ Equity
Tax automation for the internet economy
Be an early applicant
Tax automation for the internet economy
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To eliminate the manual work when dealing with taxes on online transactions.
Role
Who you are
- 5+ years of experience in email marketing, ideally in a B2B SaaS environment
- Proven expertise with email platforms (e.g., HubSpot, Marketo, Pardot) and marketing automation tools
- Data-Driven: You leverage data to optimise strategies and aren’t afraid to experiment to drive better results
- Collaborative and Strategic: You excel at working across teams to create campaigns that align with business goals and brand voice
- Startup-Ready: You thrive in fast-paced, dynamic environments and are excited to help shape our email marketing efforts from the ground up
- Entrepreneurial Mindset: You’re comfortable working in a fast-paced, dynamic startup environment where you can experiment, iterate, and drive growth
- Self-Starter: You have the initiative to identify new opportunities and take ownership of projects from conception to execution
What the job involves
- As the Senior Email Marketing Manager, you’ll be the driving force behind our email marketing efforts, responsible for creating and optimising data-driven campaigns that move prospects through the funnel and turn customers into brand advocates. You’ll take ownership of the entire email strategy, collaborate with product, sales, customer success and marketing teams, to lead initiatives that shape how we communicate with top global companies
- Lead Email Marketing Strategy: Develop and execute a data-driven email strategy to nurture leads, drive customer acquisition, and increase engagement at every stage of the customer lifecycle
- Campaign Management: Design, build, and optimise automated email campaigns for product launches, onboarding, promotions, and lifecycle marketing, ensuring alignment with business objectives
- Optimise Campaign Performance: Analyse performance metrics (open rates, CTRs, conversions) and use insights to implement A/B testing and other optimisation strategies that increase engagement and ROI
- Database Segmentation & Growth: Ensure the email list is healthy and compliant with GDPR. Grow and maintain segmented lists to improve personalisation and deliverability
- Cross-Team Collaboration: Work closely with sales, product, and customer success teams to create integrated campaigns that accelerate the sales funnel and boost product adoption
- Content Creation: Collaborate with content creators and designers to craft high-converting email copy and visuals that align with our brand voice and drive engagement
Salary benchmarks
Our take
It's never been simpler to set up a business online. Tools like Stripe, Intercom, and Twilio have enabled entrepreneurs to sell to millions of consumers and businesses across borders. But managing tax compliance remains a minefield that gets even more intense as companies grow and scale internationally. Fonoa removes the challenge of managing indirect taxes from the everyday business of digital-native companies, with a suite of plug-and-play products that make up its global tax compliance platform.
The company achieves this by easily integrating APIs into customer data to eradicate manual tax processes. Fonoa has grown and expanded its product suite heavily since launching in late 2018 with customers including Booking.com, Spotify, Teachable, Uber, and Zoom relying on the platform to enable it to remain tax-compliant and reduce operating costs.
Fonoa's 2022 Series B funding allows the company to further its expansion plans, which includes becoming a fully international player offering services on a global scale. Fonoa is focusing on a full tax stack approach for growth, prioritising technology to suit the digital business models of today. Through this, the company is well-poised to tackle an almost unending market that has catapulted startups like Stripe to Unicorn status.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2022
$60m
SERIES B
Nov 2021
$20.5m
SERIES A
Total funding: $85m
Company benefits
- Freedom to work fully remote: You choose the location, we are flexible
- We provide all the necessary equipment: Fully equipped tech gear and whatever you need for your ideal office workspace
- 25 days annual leave, plus bank holidays in your local country
- We provide access to any learning courses, certifications, and tools through the world’s leading learning platforms
- Bi-weekly paid lunch: We come online together on Fridays
- Access to co-working hubs: You choose how to run your schedule
- Flexibility and efficiency: We like writing to communicate when meetings are pointless, and meet when it matters
- We host bi-annual company off-sites along with individual team off-sites up to twice a year
- We also have a Book Club, as a group, we choose what we read and then discuss it during a fortnightly morning huddle enjoying our breakfast, and coffee
Company values
- Ownership: Be an owner not a renter
- Problem first. Solution Second: Before starting any work on a solution, make sure to really understand the problem
- Simplicity: We seek to solve complex issues and present simple solutions to our customers
- Disagree and commit: We express our disagreements, but we stand behind team decisions
- Bias for action: In order to compete we must outperform. Speed and agility matter
Company HQ
North City, Dublin, Ireland
Articles
Leadership
Davor Tremac
(CEO)Prior to Fonoa, Davor was a GM at Uber for Southeastern Europe for 4 years, worked in consulting with McKinsey for a decade, and founded a VC-backed startup, Gourmeo.
Ivan Ivanković
(COO)Prior to Fonoa, Ivan was a Senior Operations and Logistics Manager at Uber in Croatia and Spain, ran his own consulting company, worked in the telecom innovation space, and built an e-commerce startup.
Filip Sturman
(CPO)Before Fonoa, Sturman was a business operator at Uber, Uber Eats, and Trivago between Croatia, Spain, and Germany.
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