Senior Brand Manager, Paired
£70-80k
This role is remote in London
The app that brings couples closer
Job no longer available
The app that brings couples closer
21-100 employees
Job no longer available
£70-80k
This role is remote in London
21-100 employees
Company mission
To bring couples closer. Because once the honeymoon glow fades, even the strongest relationships can get weighed down by life—whether it’s communication slip-ups, the never-ending mental load, or intimacy taking a back seat. That’s where we come in.
Role
Who you are
- Proven experience as a Senior Brand Manager for mobile apps or D2C digital products, ideally with a focus on US audiences
- Ability to thrive in an outcome-driven startup environment, combining strategic thinking with hands-on execution to achieve goals
- Capable of acting as both a collaborative team player and taking ownership and leadership for our brand
- Excellent written and verbal communication skills, with the ability to present ideas and brand vision effectively and inspiring
- Ability to write exceptionally clear, inspiring briefs and working highly cooperatively with creative teams to create work that is inspiring, engaging, and delivers results
- Strong project management skills, including process management and organisational abilities
- Solid understanding of brand marketing KPIs, with the ability to analyse data and extract actionable insights
- A valid EU or UK passport or working permit (no sponsorship requirements)
What the job involves
- Your mission in this role is to make Paired, the #1 app for couples, a globally recognised and trusted brand
- You will lead strategic, cross-functional campaigns, passionately driving our goal of helping couples stay in love
- We’re looking for a creative thinker who is always seeking new and better ways to elevate the brand, and a strong leader with a "can-do" attitude who can seamlessly manage campaigns from compelling briefs to delivery
- Working closely alongside the Head of Brand, you will lead a wide range of cross-functional initiatives and be a key voice for the brand at Paired
- Develop insight-led and inspiring briefs with clear business objectives for campaigns (ie. driving brand awareness and engagement)
- Manage campaigns end-to-end, including campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging
- Put together comprehensive reviews of campaigns and make recommendations based on learnings
- Lead the end-to-end process with project management responsibilities for the creative team and a keen eye toward resourcing needs and forecasting workstreams
- Lead as the single source of truth and update key documentation accordingly
- Operate with a bias for action by facilitating quick decision-making and approvals as needed
- Develop rich customer insights, such as attitudes and barriers towards relationship care, to inform ongoing creative and message testing
Application process
- Hiring process:
- Application review (qualifications, experience, and motivation)
- Initial call via Google Meet
- Task presentation to showcase your skills
- Meet the wider team via Google Meet
Salary benchmarks
Our take
With 1 in 4 couple relationships being ‘distressed’ and the vast majority of these distressed couples not getting support (either because it’s taboo, unaffordable, or inconvenient) Paired brings relationship support to all couples via a fun, expert, and affordable mobile app. Paired is different to traditional couples therapy as it targets the full spectrum of couples who want help building intimacy, resolving conflict and improving communication.
Paired works with expert relationship academics and therapists. The company combines tips from these experts with fun daily questions, games and quizzes that partners answer together. It prompts partners to take the small, positive steps needed by couples to improve their relationship each day.
The founding team has a deep expertise in building top-grossing mobile apps such as Memrise and Peak, which should give them an edge in creating a widely adopted user-friendly app. An app targeted towards existing relationships stands out as an innovative concept compared to the numerous dating apps already on the market.
Paired is growing rapidly, recently passing more than 250,000 daily active users. Alongside this, it tripled its team size in 2022 and has won plaudits for its app, including the 2020 Google Play Award in the Personal Growth category and the Apple Store's App of the Day in January 2023.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2021
$3.6m
SEED
Oct 2020
$1m
ANGEL
Total funding: $4.6m
Company benefits
- 25 days annual leave (+public holidays)
- £1,000 learning budget each year
- Fully remote work setup
- Optional access to our London office / we will subsidise your co-working space
- 3x company events across Europe: 2x co-working weeks and 1x team-building retreat
- Comprehensive health insurance
- Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
- Significant stock options (equity) for all employees
- Mac laptop provided by us
- Paired Premium access for you and your partner to stay in love
- Opportunity to help millions of people with their relationship
- Summer of Love: 2-4 extra days of annual leave over summer months
Company HQ
Westminster, London, UK
Leadership
Kevin Shanahan
(CEO)Background in Product Development.
Diego López
(CTO)Expertise in Software Engineering, Mobile Applications in particular.
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