Paid Marketing Manager, VEED

• 5+ years in Paid Social marketing, with a strong track of proven results (revenue focused campaigns, including proof of incremental experiments)
• Analytical mindset –you’ll dive into the data to report on campaign results, develop new campaign ideas, and constantly iterate and improve programs with a data-driven approach
• Creative thinking –expertise in driving innovative strategies that stand out, while seamlessly integrating influencer content to amplify results
• Team player with the ability to collaborate cross-functionally to get things done
• Self starter with ability to manage ambiguity effectively
• Strong communicator with the ability to speak confidently on both strategy and tactics

Desirable

• You’ll join as a Paid Marketing Manager for VEED within the Growth team, with focus on managing Paid Social campaigns
• Your core mission will be to own Paid Social (from campaign creation to reporting) to drive incremental revenue to the company
• This includes Meta and LinkedIn at the moment, but expanding to other channels too as we grow the channel results
• This role will manage campaigns across three business units: Core, Mobile (to drive app installs campaigns) and Enterprise, managing different stakeholders while ensuring positive ROI
• We’re looking for someone who can strategically contribute to our Paid Acquisition strategy, can work in an autonomous environment, and has a proven hands-on experience managing relevant campaigns and channels
• Develop and execute paid social strategies that drive customer acquisition and revenue growth through full-funnel optimization
• Manage Paid Social budget and optimize spend using different data-driven models, including both our attribution model and incrementality tests to accurately report on campaign and channel performance
• Manage the Paid Social budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Lead marketing technology adoption that will enable the team to meet its goals
• Collaborate with the Design and Video teams to plan ads that attract and convert our target audience