Director of Product Management, Comscore
$160-182k
Omnichannel advertisement measurement platform
Posted today
Omnichannel advertisement measurement platform
1001+ employees
Posted today
$160-182k
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- 8+ years of Product Management experience
- 6+ years experience successfully leading a
- High-performing Product Management team
- Ability to anticipate market direction; build nimble team that can adapt and quickly innovate to meet changing needs
- Keen understanding of Comscore’s markets, clients, competitors and competitors’ clients
- Expert level knowledge of Comscore’s strengths, weaknesses, opportunities, and threats
- Able to build capability in direct reports and managerial bench strength
- Excellent business acumen and strategic thinking
What the job involves
- Participates in client meetings to identify opportunities
- Provides strategic leadership and develops industry focus
- Focuses on ways to monetize Comscore’s growing intellectual assets and leverage existing assets in new innovative ways
- Actively pursues ways to increase client and industry penetration, enhances Comscore’s position and recognition as the preeminent leader in its market space
- Plays a key role in effectively positioning Comscore’s offerings in the marketplace ; partners with Marketing and Sales teams
- Establishes long-term plans for the team; creates opportunities for growth and learning
- Attracts, engages, grows and retains key talent; builds managerial capability in team
- Responsible for resources and making hiring and firing recommendations
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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