Campaign Account-Based Marketing and Event Marketing Lead, Built Technologies
$130-150k
Plus equity
Cloud-based construction lending software
Open for applications
Cloud-based construction lending software
201-500 employees
Open for applications
$130-150k
Plus equity
201-500 employees
Company mission
To improve outcomes for those building and managing the world around us.
Role
Who you are
- Creative Freedom: We want someone who pushes boundaries, thinks outside the box, and builds campaigns that stand out. No boring, cookie-cutter marketing here!
- Fast-Paced & Entrepreneurial: We’re a scaling company with BIG ambitions—this is the perfect place for someone who loves to build, experiment, and execute with agility
- 7+ years of B2B marketing experience in ABM, demand generation, event marketing, or field marketing
- Proven success in launching and managing ABM and multi-channel marketing campaigns
- Experience leading event marketing efforts, including planning, execution, logistics, and performance tracking
- Familiarity with ABM platforms (6sense, Demandbase, Terminus) and marketing automation tools (HubSpot, Marketo, Salesforce)
- Strong digital marketing knowledge across email, social, paid media, and direct mail
- Creative, outside-the-box thinker with a track record of developing unique, high-impact marketing campaigns and event experiences
- Strong analytical mindset—able to track, measure, and optimize campaign and event performance for pipeline growth
- Experience managing external agencies and vendors to scale marketing efforts
- Experience with customer experience events, VIP experiences, or executive-level engagement strategies
- Excellent project management and collaboration skills to work cross-functionally with sales, marketing, and product teams
- Experience in SaaS, fintech, or B2B technology marketing targeting enterprise accounts is a plus
- Knowledge of construction finance, CRE lending, or financial technology industries is a plus
What the job involves
- We’re looking for a Campaign and Event Marketing Lead to own multi-threaded campaigns, inclusive of Account-Based Marketing (ABM) & events
- In this role, you'll develop and execute multi-channel marketing programs that engage key accounts, while also leading event strategy to drive brand awareness, pipeline growth, and customer engagement
- You'll collaborate closely with sales, content, and product marketing teams to create personalized, high-impact experiences
- Develop and execute 1:1, 1:few, and 1:many ABM programs targeting high-value accounts
- Run multi-threaded campaigns across email, digital ads, social, direct mail, and events
- Own event marketing strategy, including industry conferences, customer events, field events, and executive roundtables to support demand generation and brand positioning
- Partner with sales and revenue teams to align ABM and event strategies with account plans
- Leverage first-party data, intent signals, and firmographics to craft personalized content and messaging
- Drive pre, during, and post-event engagement strategies to maximize ROI
- Work with external vendors and agencies to execute high-impact event experiences
- Track key performance indicators (KPIs) and optimize campaigns and events for pipeline growth and ROI
- Utilize marketing automation (HubSpot, Marketo) and ABM tools (6sense, Demandbase) to enhance personalization
- High-Visibility, High-Growth: You’ll work directly with leadership, sales executives, and marketing leadership—your work will be seen and felt across the company
- Massive Impact: This is a key role in shaping Built’s GTM motion—what you build will define how we engage strategic accounts and industry influencers
- Career Acceleration: If you’re looking for a role where your work is directly tied to company growth and revenue, this is it
Our take
Construction is one of the world's biggest industries, and one of the least digitized. Built is setting out to change this by offering construction companies a cloud-based finance platform.
Built was founded in 2014, and its solutions improve the flow of capital between all stakeholders in the construction ecosystem, including contractors and property developers. Further funding has pushed Built's valuation up to $1 billion, which is testament to industry confidence in its product.
More and more fintechs are looking to the construction industry, eager to exploit the gap in the market. However, Built has already established itself as a market leader, and its unicorn valuation has helped set it apart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2022
$23.6m
LATE VC
Sep 2021
$125m
SERIES D
Total funding: $281.7m
Company benefits
- Uncapped paid time off in addition to 6 company holidays and 6 ‘lite’ holidays
- Comprehensive healthcare package offerings to choose from for you and your family
- Bonus and equity program
- Learning grants
- Flexible working hours and hybrid work options
- Volunteering opportunities
Company HQ
Nashville, TN
Leadership
Chase Gilbert
(CEO & Co-Founder)Co-founded Built in 2014.
Andrew Sohr
(Co-Founder)Also co-founded Built in 2014.
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