Field and Event Marketer, Orb

• 3-5+ years of marketing experience at tech company and at least 3 years of Field Marketing experience
• You think full-funnel: You balance events for awareness, demand and pipeline generation, as well as customer appreciation
• Proficiency in full-stack of marketing tools: You know how to leverage CRM and marketing automation tools for pre and post-event campaign success
• High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time
• Experimentation mindset. You don’t just test things you’ve done before and you understand the importance of testing and scaling what works
• Strategic and scrappy: As an early-stage company, we are still building out our growth engine
• You should be excited about the opportunity to get in on the ground floor
• You’ll be hands-on in building and executing tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company
• Excellent project management skills. You can manage multiple projects simultaneously and build and refine playbooks as you go
• Ability and willingness to travel as needed (as of now, this might look like a few times a quarter, but can scale up depending on need.)

Desirable

• As a member of our Marketing team, you will be directly responsible for developing, coordinating, and delivering engaging field and marketing events to achieve (and surpass!) revenue goals
• You will work closely with cross-functional partners to create thoughtful customer-centric programs that drive awareness and pipeline generation, resulting in increased revenue
• You’ll have autonomy and support to identify, test, and analyze new event programs, formats, and partners to optimize acquisition and make strategic decisions based on your findings
• Event and field marketing strategy: Be the first Event and Field Marketer at Orb!
• Help us define and build a full-fledged program around field and marketing events, including, but not limited to leadership dinners, conference activations, meetups, and happy hours - and eventually, our first user conference!
• Scaling: You’ll have a large hand in scaling the events function team at Orb, manage the team as it scales, and hire contractors and agencies as needed to hit goals
• Cross-functional leadership: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, and partner with product on product/feature launches in an organization with a high shipping velocity
• Audience definition and understanding: Gain a deep understanding of the target audience and core messages needed to produce effective in-person and virtual experiences
• Audience expansion & long-term planning: Support our long-term ABM strategy in partnership with our sales function
• Marketing to sales handoff: Define the handoff to the sales team and work closely with sales to drive qualified leads that convert into opportunities
• Setting the bar: Help determine our conference and field marketing presence and build high-quality, creative activations and experiences for our audience