Director of Strategic Partnerships, Later
$150-165k
+ Bonus
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$150-165k
+ Bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- The ideal candidate will have a demonstrated history of driving business growth through API integrations, partner enablement, and technical ecosystem expansion
- They should possess a deep understanding of the social media, commerce, and creator economy landscape, including platform APIs, monetization frameworks, and data interoperability
- 10+ years of experience in business development, established key contacts/executive relationships with a track record of success across the social platforms, consumer tech and creator marketing industry
- Bachelor's degree in marketing, business, or a related field
- Excellent communication and interpersonal skills
- Strong leadership and executive level negotiation skills
- Proven ability to develop and execute effective partnership strategies
- Data-driven mindset with the ability to analyze data and generate actionable insights
- Creativity and the ability to think outside the box
- Passion for the creator industry and a deep understanding of the landscape
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- Later’s Director of Strategic Partnerships will establish and deepen Later’s partnerships with key social media platforms, technology providers, and partner distribution channels
- The role's responsibilities include building and maintaining relationships with key industry players, identifying new technical integration opportunities, negotiating deals, managing cross functional integration initiatives, and ensuring client satisfaction
- This role demands a strategic mindset, the ability to build and maintain relationships with technical and product stakeholders, and a results-driven approach to delivering scalable solutions that align with both client and creator objectives
- Identify and execute new business opportunities by sourcing and structuring API-driven partnerships, technical collaborations, and strategic integrations with leading platforms in the creator economy
- Develop and own a comprehensive partnerships strategy focused on scalable integration models, data interoperability, and ecosystem growth to drive revenue and market expansion
- Lead executive-level negotiations with strategic partners, including product, engineering, and platform teams
- Serve as the primary point of contact for strategic partners, building and maintaining strong relationships to understand their business goals and objectives
- Collaborate with Later’s product, engineering, and business development teams to identify and prioritize integration opportunities that enhance creator monetization, streamline commerce workflows, and strengthen platform utility across the partnership portfolio
- Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs
- Provide ongoing support and guidance to your partners, serving as a trusted advisor, and resource to address any issues or concerns
- Stay informed about industry news and trends and provide recommendations for strategic initiatives and partnership opportunities
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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