Growth Marketing Manager, ButcherBox
Paid Social
$108-130k
+ Bonus
2 days a week in office (Watertown, BO)
Meat delivery subscription
Job no longer available
Meat delivery subscription
201-500 employees
Job no longer available
$108-130k
+ Bonus
2 days a week in office (Watertown, BO)
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- This role is ideal for someone who is highly analytical, deeply familiar with performance marketing strategies, and skilled at optimizing campaigns to drive customer acquisition and revenue growth
- 5+ years of experience in paid social marketing, with a proven track record of managing large-scale Meta and TikTok campaigns
- Strong analytical skills with the ability to interpret data, derive insights, and make strategic decisions
- Hands-on experience with campaign setup, optimization, and performance reporting within major paid social platforms
- Experience managing significant media budgets and optimizing toward CPA and LTV goals
- Deep understanding of creative best practices for paid social, including video and static ad formats
- Ability to thrive in a fast-paced, data-driven environment and adapt to changes quickly
- Strong communication and collaboration skills to work cross-functionally with creative, analytics, and brand teams
- Familiarity with tools such as Google Analytics, Looker, or third-party attribution platforms
- Reporting and data analyzing platform familiarity, including proficiency in excel
What the job involves
- We are seeking a Growth Marketing Manager, Paid Social to join our Growth Marketing team
- This individual will be responsible for managing the day-to-day strategy and execution of our largest paid social channels, including Meta, TikTok, and other emerging platforms
- Strategy & Execution: Lead the development, execution, and optimization of paid social campaigns across Meta, TikTok, and other key platforms to drive new customer acquisition and retention
- Test Creation & Implementation: Collaborate with the other members of the Growth team to develop high-impact testing plans both in-platform and cross-platform
- Performance Optimization: Continuously analyze campaign performance, conduct A/B testing, and implement data-driven optimizations to improve efficiency and ROI
- Budget Management: Own and manage the paid social budget, ensuring that spend is allocated effectively to maximize performance while hitting CPA and LTV:CPA targets
- Creative Strategy: In collaboration with the creative team, take ownership over the overall paid social creative strategy, monthly creative roadmaps & ad concepts, ensuring that they fit to each platform’s best practices
- Data & Insights: Take ownership of leveraging channel data to uncover actionable insights that drive campaign optimizations, refine audience segmentation, and enhance measurement methodologies to improve overall performance
- Cross-Functional Collaboration: Partner with internal teams (e.g., lifecycle marketing, influencer marketing, brand marketing) & external teams (e.g. channel reps, agency partners) to ensure an integrated approach to growth and retention efforts
- Emerging Trends & Innovation: Stay ahead of platform updates, industry trends, and new opportunities in paid social to keep our strategies cutting-edge
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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